Summary

The Web Content Manager reports directly to the Assistant VP, of Communications/Marketing and is responsible for ensuring Midwestern University websites are engaging, dynamic, and up-to-date. The Web Content Manager will be responsible for completing special projects which include leading architecture, implementing catalog software, supporting content migration, and maintaining and enhancing a range of digital products. This position will also develop and maintain site metrics and analytics.

Essential Duties and Responsibilities

• Maintain and enhance a range of digital products, including but not limited to a new content management system for academic and clinic sites, catalogs, mapping, and digital publication software, Google Analytics, and Siteimprove.
• Analyze existing site, and/or software capabilities to maximize potential use.
• Collaborate with vendors to facilitate and maintain product integrations.
• Evaluate emerging technologies and lead appropriate applications.
• Provide technical leadership in the evaluation of digital solutions to meet stakeholder needs. Translate vision into technical requirements.
• Complete special projects including leading architecture and implementing catalog software, supporting architecture design, content migration, functional QA testing, and related implementation needs for current website redesign and deployment.
• Maintain the budget related to web maintenance tools and support.
• Support CMS training for all users.
• Develop relevant site metrics to evaluate website and funnel performance.
• Develop, implement and manage multivariate tests to drive more qualified leads, track visitor journeys, and improve site structure/CTAs.
• Leverage web analytics tools (Google Analytics, SiteImprove) to provide data-driven recommendations to improve usability and website engagement in support of KPIs.
• Evaluate organize and paid methods to improve SEO/SEM strategies.
• Monitor engine performance.
• Serve as the subject matter expert to the CMS as needed; troubleshoot more complex template and technical issues.
• Manage Web Support Specialists.
• Chair Web Committee comprised of Web Team and CMS editors.
• Other duties as assigned.

Supervisory Responsibilities

This job has supervisory responsibilities.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. This individual must be able to work in a constant state of alertness and safe manner and have regular, predictable, in-person attendance. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

Bachelor's degree in Communications, Marketing, English, or related field. At least 5 years’ experience managing large high traffic websites on content management systems, preferably Drupal. Must have prior experience as a team leader or supervisor. Excellent communication and leadership skills. Prior experience managing enterprise digital products and providing complex system troubleshooting. The ideal candidate will have experience working across a multidisciplinary team and have the ability to align technical solutions to stakeholder requirements.

Computer Skills

Proficiency in MS Office (Word, Excel, Access, and Outlook) required. Experience with content management systems required, Drupal is preferred. Must have prior experience with Google Analytics, Siteimprove or similar analytical software or applications.

Language Skills

Intermediate skills: Ability to read and comprehend instructions, correspondence, and memos. Ability to write correspondence. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Reasoning Ability

Intermediate skills: Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

Mathematical Ability

Basic skills: Ability to add, subtract, multiply, and divide all units of measure using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to interpret bar graphs.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Ability to routinely lift 20 lbs.; vision correctable to 20/20 in one eye, hearing correctable to normal, ability to tolerate prolonged sitting; ability to stoop, stand, use of fingers, hands and arms; ability to tolerate repeated routine tasks.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

Midwestern University is an Equal Opportunity/Affirmative Action employer that does not discriminate against an employee or applicant based upon race; color; religion; creed; national origin or ancestry; ethnicity; sex (including pregnancy); gender (including gender expressions, gender identity; and sexual orientation); marital status; age; disability; citizenship; past, current, or prospective service in the uniformed services; genetic information; or any other protected class, in accord with all federal, state and local laws, including 41 C.F.R. 60-1.4(a), 250.5(a), 300.5(a) and 741.5(a). Midwestern University complies with the Smoke-Free Arizona Act (A.R.S. 36-601.01) and the Smoke Free Illinois Act (410 ILCS 82/). Midwestern University complies with the Illinois Equal Pay Act of 2003 and Arizona Equal Pay Acts

Experience

• At least 5 years’ experience managing large high traffic websites on content management systems, preferably Drupal

Education

• Bachelors or better in Marketing or related field

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)