Join us at Lakewood where we impact lives and build careers! We are a regional leader in senior care and are located in the west end of Richmond.

We are seeking a Sales Counselor for our Lakewood Community! Our environment is beautiful, the work is meaningful, and our team is collaborative! At Lakewood, you would be an integral part of a team whose energy, creativity, and talents are valued and rewarded. We want you to be the best you can be - we can do this together with work/life integration, coaching and opportunities to learn and grow! We strongly believe in our mission of empowering individuals with choices in purposeful living. Together we can make a difference!

Benefits:

• Early access to earned wages before payday!
• Medical, Vision, and Dental Insurance
• Tuition and Educational Reimbursement
• Flexible scheduling & generous PTO plan
• Supportive environment to grow your career
• 4.5% dollar for dollar match on our 403B
• First dollar generous contributions to HSA accounts plus a match!
• Amazing residents, team members, and leaders!

Duties and Responsibilities

• Managing inquiries and building relationships with prospective residents
• On-site presentations and tours
• Personal written, electronic and virtual communications with prospective residents
• In-home visits and presentations when appropriate

Approximately 75% of daily activity should be devoted to the four primary sales disciplines above. Additional daily activities include but aren’t limited to:

• Scheduling and conducting tours of Lakewood’s campus and community
• Intensive communications with prospective residents
• Attending weekly sales meetings to discuss sales strategies, reporting, and evaluation
• Participate in sales training and self-improvement activities
• Knowledge of community and mission to educate prospective residents, families and their representatives
• Participating in admissions process, reviews, and policies and procedures.
• Assist with certain aspects of the marketing plan as directed by the Director of Sales and Marketing.
• Public Relations and operational assignments as requested by the Director of Marketing.

• Establish a routine for effective presentations to prospective residents, which will include
• Attend weekly sales meetings to discuss sales strategies, reporting, and evaluation.
• Participate in sales training and self-improvement activities which may require short periods of travel.
• Maintain intensive communication with prospective residents.
• Implement aggressive referral networking.
• Participate in a teleselling program with a goal of making an average of ten completed telephone calls/presentations per day. Make reports weekly to the Director of Sales and Marketing.
• Create and send two video messages to prospective residents per week. Make reports weekly to the Director of Marketing.
• Schedule and conduct an average of fifteen on-site presentations per month. Make reports weekly to the Director of Marketing.
• Achieve an average gross sales to presentations ratio of 25% (where one sale is made for four presentations) each month. This will result in three reservations per month.
• In an expansion project, convert 75% of reservations holders to 10% depositors within two months of obtaining reservations.
• Manage leads through the lead management program Matrix Care Marketing.
• Understand and adhere to the rules and regulations of the “One Up” Lead Distribution System. The Marketing Assistant will distribute leads and referrals for both Sales and Marketing Counselors.
• Participate in admissions process, reviews, and policies and procedures.
• Assist with certain aspects of the marketing plan as directed by the Director of Sales and Marketing.
• Public Relations and operational assignments as requested by the Director of Marketing. The goal is to promote a “TEAM” marketing philosophy.

General Qualifications:

• bachelor’s degree is preferred or senior living sales experience equivalent
• community expansion and/or new construction pre-sales experience is a plus
• Ability to work effectively with prospective residents and their representatives.
• Excellent interpersonal, communication and organizational skills.
• Working knowledge and ability to implement prescribed marketing methods.
• Ability to manage time effectively. Requirements include utilizing computer software and lead management system to complete prospect tracking, correspondence and other job functions.
• Ability to present oneself as a professional, representing Lakewood’s mission.

We are an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.