The Franchise Development Marketing Specialist works closely with BIGGBY® COFFEE sales stakeholders to develop and execute multi-channel marketing efforts to generate new franchise owner leads, increase franchise growth with existing franchisees, and elevate brand awareness in new target regions.

Job Type: Remote w/ Travel

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Create and conduct monthly Franchise Sales Live Webinars designed to target prospective BIGGBY ® COFFEE Franchisees using data and analytics. This includes all pre-webinar and post-webinar duties to include but not limited to Webinar panelist preparation, the promotion of the Webinar via BIGGBY ® COFFEE social media channels and other digital properties, back-end host responsibilities during live Webinar, data collection and distribution of Webinar performance through HubSpot, and post Webinar communication with all attending registrants.

• Update and manage BIGGBY® COFFEE business profiles on or with 3rd party franchise development platforms.

• Manage cross-collaboration meetings to design franchise sales and lead generation tools and assets.

• Utilize a CRM platform to execute marketing campaigns and tactics in relation to franchise lead generation.

• Build, execute and report on marketing plans for lead generation on behalf of franchise development growth through a variety of marketing channels.

• Manage and maintain website development on behalf of biggbyfranchising.com as a lead generation tool.

• Elevate brand awareness specific to franchise development by communicating goals, franchise signings/openings, franchisee news, internal company news, upcoming franchise events, and more to our public relations 3rd party agency

• Partner with corporate clients such as a Franchise Business Review, Entrepreneur Magazine, International Franchise Association, the National Franchise Directory, and others to generate franchise leads and brand awareness for BIGGBY ® franchise development

This document represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. Other duties may be assigned.

VALUES & BENEFITS

At BIGGBY® COFFEE we are committed to supporting people in building a life they love. Our organization is an aspiring conscious company. Acceptable candidates will possess a desire to grow and a willingness to share as a professional and individual. Our core values are:

Love Unconditionally – Have faith in people and assume their good intentions. Extend grace at no extra charge and illuminate every interaction with love.

Embrace Growth – Harness the power of limitless possibilities - take risks, fail fast, adapt, grow.

Live Consciously– Be present, self-aware, and mindful of others. Know who I am and who Iwant to be. Always have a positive impact on those around me.

Have Courage– Recognize fear, but challenge what I am afraidof. Be bold, take leaps and embrace the potential to fail. Do the brave thing.

Kick-Ass – Work with enthusiasm, intensity, and passion. Stay focused and give it everything I’ve got. Push limits and go beyond expectations.

BENEFITS & PERKS

As a full-time Home Office employee, you would receive a variety of benefits including vacation days as a new hire that increase with length of employment, PTO days, floating holidays, a 3-month paid sabbatical every 5 years of employment, volunteer days, company-paid holidays, Family Care Plan (maternity/paternity), bereavement days, ST/LT disability, 401K w/ employer match, life insurance, and medical, dental, & vision insurance.

We also offer numerous perks including a remote office set-up bonus, a fixed monthly allotment, flexible scheduling, discounted pet insurance, discounted BIGGBY® merchandise, discounted college tuition through Davenport University, and more!

EDUCATION

Bachelor’s degree or equivalent professional work experience

EXPERIENCE

Minimum 3 years of marketing experience required

KNOWLEDGE

Knowledge of WordPress, digital/social media, and Ad Manager, HubSpot, Trello, Google Analytics

ABILITY

Ability to effectively make decisions and hit deadlines

Ability to multitask and work cooperatively with others.

Ability to manage complex projects

High proficiency in Microsoft Office

PHYSICAL REQUIREMENTS

Ability to exert up to 40 pounds occasionally and/or up-to 10 pounds sometimes.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

OTHER REQUIREMENTS

Reliable internet and setting to perform job remotely

Requires occasional travel to Home Office in East Lansing, MI or out of town for sales events/expos

BIGGBY® COFFEE loves you for who YOU are. We exist to love people and that includes you! Global Orange Development, LLC is an Equal Opportunity Employer. We encourage and welcome all applicants, whether a member of the LGBTQ+ community, people with disabilities, Black, Indigenous, and all other People of Color. BIGGBY is striving to be a safe place for you to be you and does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.