Email Marketing Specialist

Date: Mar 24, 2023
LOCATION: TORRANCE, CA, US
Company: Pelican Products, Inc.

Salary Range [ $74,000 - $90,000 ]

OVERVIEW
The Pelican E-Commerce team is looking for an experienced Email Marketing Specialist to oversee email strategy and initiatives for our online store. This person will be responsible for creating and executing both promotional and automated/behavior-triggered email campaigns to drive ecommerce revenue, conversion, and average order value. (S)he must be able to quickly and effectively analyze user activity/behavior and email performance using the Pelican email platform and will own all email reporting and KPIs.

The right candidate is proactive, organized, and extremely analytical. (S)he must have excellent communication skills and attention to detail, plus demonstrated experience using an external Email Service Provider platform to drive results in an ecommerce environment. The Email Marketing Manager reports to the Director of E-Commerce.

WHAT YOU'LL DO:

• Identify trends and opportunities to improve email open rates, clicks, and click-through rates through the implementation of email best practices.
• Own and regularly update email reporting metrics and KPIs at a detailed level.
• Synthesize email performance data into clear insights and provide actionable recommendations for optimizing the email channel.
• Design, execute, and analyze A/B tests for the email channel and implement results.
• Work with the content team to create segment-specific, brand-appropriate content for emails, and enforce brand standards on all email assets.
• Work with the Director of Ecommerce to create and execute special email promotions in support of strategic objectives or seasonal purchasing behavior.
• Identify and implement strategies to grow the active email list.
• Continue to segment the email audience based on performance data and create segment-specific email marketing tactics.
• Continually optimize existing templates and use the email marketing platform to build templates for new emails.
• Identify ways to personalize email campaigns to different customer segments and user behaviors.
• Ensure email designs are optimized across multiple platforms and devices.
• Monitor and maintain the brand’s overall email reputation.
• Work closely with other members of the ecommerce and marketing teams to generate ideas for new campaigns.
• Maintain all SPAM compliance standards and email list health.

WHAT YOU'LL NEED:

• Bachelor’s degree in business, marketing, communications, or related field
• 3+ years of experience in email marketing
• 2+ years working in an ecommerce/direct-to-consumer environment
• Excellent analytical skills
• Excellent communication skills, both written and verbal
• Technical proficiency and the ability to pick up new technologies (experience with the Emarsys email platform is a plus)
• Ability to build and maintain relationships with people throughout the organization
• Project management skills and a commitment to consistently meeting deadlines
• Ability to pivot as needed in a fast-paced, dynamic ecommerce environment

PERKS AND BENEFITS:

• Generous PTO plans & Holiday pay
• 401k plan – with immediate match
• Tuition Assistance Program
• Established reputable brand offering premium products – you’ll be proud to represent Pelican!
• Amazing employee discount program on Pelican Products
• Great Benefits – several options including Pet insurance for our animal lovers.
• Exclusive access to employee store with Pelican branded apparel and gear
• Wellness Discount Program
• Employee referral program – get paid to work with your trusted network.
• And more…

#LI-POST

The approximate base compensation range is shown above. The actual offer may vary based on skills, experience and location.
Pelican Products, Inc. is an Equal Employment Opportunity/Affirmative Action employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

Job Segment: Project Manager, Product Manager, eCommerce, Technology, Operations, Sales

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Tuition reimbursement

Schedule:

• 8 hour shift

Supplemental pay types:

• Bonus pay

Work Location: Hybrid remote in California

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