Company overview: True Care is a licensed Home Care Agency providing outstanding homecare service in the New York Metropolitan area. Our passionate dedication to our clients sets True Care apart. We work with our clients individually to ensure their satisfaction and comfort with the paraprofessionals caring for them. It is our mission to continue to raise the standard of homecare services. We are committed to providing the highest level of care by maintaining excellence in staff, procedures, and responsiveness. The True Care team is Healthcare professionals who are committed to helping our patients and caregivers experience the most excellent care.

We are looking for a passionate and experienced Email Marketing Manager to join our Marketing team! As an Email Marketing Manager at our company, you will be responsible for planning and developing our overall email marketing strategy. You will be responsible for managing the strategy, leading your team and ensuring that the business goals are met.

Requirements

• Manage and build overall Email Marketing Strategy
• Create various email lists and campaigns
• Create and design various email templates
• Test every campaign’s success
• Determine email marketing KPIs
• Develop and present reports on a weekly basis
• Develop a lead generation strategy
• Create smart email lists
• Increase email subscriptions/ list size
• Analyze data to get smart insights
• Suggest methods for improvements
• Segment lists based on behaviors like past email engagement and website interactions
• Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.

Qualifications

• Must have Bachelor’s degree or equivalent working experience
• Must have minimum of 4-years’ experience with email marketing, lead nurturing, marketing automation, and/or web analytics
• Must have experience leading the team
• Proficient using marketing automation technology
• Knowledge of latest digital marketing trends
• Proficient in using HubSpot smart lists, Mailchimp and other marketing automation technology.
• Highly analytical and able to derive meaning from data through A/B testing and email optimization.
• Excellent writer and communicator (in both written and verbal form).
• Sense of ownership and pride in your performance and its impact on company’s success
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills

True Care provides equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.