Digital Marketing Specialist Job at Hendrick Automotive Group
Hendrick Automotive Group
Location: 6000 Monroe Rd, Charlotte, North Carolina 28212
Summary:
Summary:
The Junior Digital Marketing Specialist is a Hendrick Automotive Group’s marketing department member and supports paid media, website performance, and analytics across our enterprise of over 100 dealership and collision center locations.
This role supports the team’s philosophy of active performance management by managing and exposing insights and arming teammates with recommendations or observations to improve or optimize paid media campaigns or website user experience. Clear communication of the work being completed in an actionable and digestible format to the key stakeholders/decision makes is critical to this role’s success.
Some of the solutions you will be required to support include analyzing performance data/statistics, tracking performance, confirming campaign architecture across Google, Facebook, and Bing paid campaigns and website performance from Hendrick Automotive Group’s chosen providers.
Most media is managed/placed by agency partners; This role will work closely within the ad accounts, GA 360, and GA4, and alongside our agency partners to provide performance data and actionable insights for optimizations to teammates. However, there may be occasional instances where media placement without an agency partner is required.
Hendrick is an Equal Opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.
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