Consumer Insight Analyst Job at Disney
Consumer Insight Analyst
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Job ID
10048789
Location
Anaheim, California, United States
Business
Disney Parks, Experiences and Products
Date posted
May 04, 2023
Job Summary:
“We make magic.” That’s our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you’ll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!
The Consumer Insights, Measurement, and Analytics (CIMA) organization informs strategy development through actionable data analytics, integration and insights. We provide consumer centric solutions through deep understanding of all relevant audiences.
You will reside within the Disneyland Resort Consumer Insight Team. This team identifies demand drivers and revenue opportunities; explores consumer needs with essential segments to inform long-term strategies; and maximizes the guest experience across both parks, hotels and Downtown Disney to build long-term loyalty. You will report to a Manager, Consumer Insights.
Integration and interpretation of data, mining and synthesis, and compelling communication skills are required to work with partners to solve our challenges. You will need to handle multiple assignments at once, across varied partner groups and complex businesses.
Responsibilities:
Basic Qualifications:
Required Education:
The Consumer Insights, Measurement, and Analytics (CIMA) organization informs strategy development through actionable data analytics, integration and insights. We provide consumer centric solutions through deep understanding of all relevant audiences.
You will reside within the Disneyland Resort Consumer Insight Team. This team identifies demand drivers and revenue opportunities; explores consumer needs with essential segments to inform long-term strategies; and maximizes the guest experience across both parks, hotels and Downtown Disney to build long-term loyalty. You will report to a Manager, Consumer Insights.
Integration and interpretation of data, mining and synthesis, and compelling communication skills are required to work with partners to solve our challenges. You will need to handle multiple assignments at once, across varied partner groups and complex businesses.
Responsibilities:
- Demonstrate curiosity – Proactively gather a holistic understanding of the strategic context to inform a more impactful solution.
- Put Your Skills to the Test - Mine and analyze data to test hypotheses and answer business questions. Interpret information to provide objective, clear and actionable insight.
- Exercise leadership - Support consumer insight projects across all phases of the research process including needs identification, methodology design, survey design, cross-functional management, data mining, and presentation of results, using the proper techniques along the way that provide essential insights and actionable results that address the business opportunities, with guidance from your leader.
- Team up with partners - Foster relationships with internal partners and external vendors, managing specific work-streams.
- Tell the story - Communicate findings in a compelling way.
Basic Qualifications:
- Minimum one to two years relevant experience in a related field (e.g. marketing/sales, market research, business analytics, strategic planning, new product development, etc.)
- Experience in project management
- Experience with quantitative, qualitative research or statistical techniques
- Proficient use of Excel (can maintain complex spreadsheets) or Sheets and presentation software such as PowerPoint or Keynote
- Strong attention to detail while learning the business
- Prefer those comfortable sharing a point of view and advocating for consumers
- Prefer those with an ability to partner and work well with multiple levels of the organization
Required Education:
- Bachelor’s degree or equivalent – relevant areas include Behavioral Economics, Psychology, Sociology, Cultural Anthropology, Business Economics, Cognitive Science, Neuropsychology, etc.
The hiring range for this position in California is $69,646.00-$93,830.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
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