Hungry, curious, growing, and never satisfied

Fitzco is an independent, full-service creative company in Atlanta, GA.

We work with brands we love to identify their inherent goodness and overcome obstacles in their way. This process of harnessing what matters and converting it to what moves people is what we call unleashing a brand’s energy.

We do it every day with our partners: French’s Cholula, Hilton, Shoe Carnival, Johnsonville, Checkers & Rally’s, Buffalo Wild Wings, MedExpress and SYLVANIA.

We’re lucky to be able to combine skills across advertising, strategic planning, media, digital, social, performance marketing and design. Now we are looking for an Associate, Digital Platforms to join our team.

Now we are looking for an Associate, Digital Platforms to join our team.

Position Summary

Digital has an increasingly pivotal role in delivering creative solutions to even the toughest briefs. As a part of our growing Digital Platforms team, you’ll work to develop and activate digital campaigns across paid social, paid search, and programmatic, optimize the campaigns for success, and use the learnings and insights to fuel what’s next.

In this role, you will be responsible for the following activities:

Understand the overarching strategy

• Understand the client objectives, target audiences, and desired outcomes
• Inform and utilize comms strategy inputs (competitive, consumer, category, etc.) to define role of digital platforms
• Evaluate media proposals and provide POVs

Build smart digital campaigns

• Develop digital plans across paid social, paid search, and programmatic, aligning with business and comms objectives, determining platform priorities, creative strategy, and measurement framework
• Manage recurring reporting deliverables through both Tableau and PowerPoint as needed
• Work with tech partners to internalize and apply best practices
• Contribute to quarterly testing roadmaps and evaluate alphas/betas/new partners
• Maintain awareness of tech and industry capabilities to help evaluate and evolve data and tech partners

Bring the work into the world

• Activate campaigns through various platforms (CM, SA360, Facebook/Instagram, Google Ads, LinkedIn, Twitter, Pinterest, DV360 among other DSP’s) and maximize media performance through ongoing optimizations
• Contribute to ongoing quality assurance process to ensure all aspects of a campaign’s creative, settings, budget parameters, brand safety needs etc. are met
• Actively manage budget, pacing, vendor management and billing process
• Trafficking digital and traditional campaigns
• Monitoring campaign deliveries and suggesting optimizations based on campaign KPI performance
• Monitoring client expenditures and working with various teams to resolve billing discrepancies

What you need to succeed