System AVP Marketing & Growth Job at NorthShore University HealthSystem
System AVP Marketing & Growth
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86312
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AVP, Marketing & Growth
The Assistant Vice President, of Marketing & Growth will develop, implement and lead the establishment of a powerful, integrated marketing and media strategy based on research, marketplace differentiators and growth opportunities to connect with NorthShore – Edward-Elmhurst’s (NS-EEH) external and internal audiences—in ways that are aligned and consistent with overall brand messages and business goals.
This role will prioritize and oversee the successful execution and delivery of short-term and long-term marketing initiatives that deliver on NS-EEH’s marketplace differentiators and innovation opportunities; business goals and growth targets; marketing vision and strategy; brand story-telling and media strategy and operations.
This AVP position will report directly to the Chief Marketing Officer and will collaborate closely with senior peers on the CMO’s direct-report team.
This is a highly cross-functional role requiring both strategic and tactical execution. This role requires someone who is highly collaborative, not afraid of change, curious, inventive, a bold collaborator, and works to be a little better every single day.
Must Have the Ability to:
• Identify, validate, evangelize and develop a breakthrough, insights-driven cohesive marketing, media and research strategy aligned to NS-EEH’s external and internal segments.
• Identify, validate, evangelize and develop a breakthrough, insights-driven cohesive marketing, media and research strategy aligned to NS-EEH’s external and internal segments.
- Implement services marketing that is differentiating, innovative, moves the needle with target audiences, ties to NS-EEH’s value proposition, strengthens services growth and brand name and reputation.
- Develop, implement and oversee the application of a rigorously metrics-driven, research-based methodology and results accountability into the marketing team, mindset and process.
- Build, lead and empower a collaborative marketing team to create best-in-class, game-changing, integrated marketing and communication programs and operations that powerfully tell services, patient and care team stories that measurably connect with external stakeholders across a strategically optimized mix of channels, platforms and formats.
- Develop and manage effective, agile process and program management disciplines and their successful application to produce consistently high-quality marketing, communications and media programs that hit it out of the park, according to metrics you help set.
- Problem-solve masterfully and possess the leadership skills to work closely with marketing, healthcare, operations and executive stakeholders across the organization.
Thrive as a growth driver identifying and chasing opportunities to accelerate the business—and in supporting the needs of team.
Job Responsibilities:
ELEVATE, LEAD and OVERSEE the marketing and media strategy, research and testing strategy, service line creative execution process, performance marketing strategy, and measurement strategy.
DEVELOP
AND PROCURE GROWTH OPPORTUNITIES, including advertising and third-party partnerships and/or sponsorships that expand awareness of the brand with internal and external audiences.
POSSESS A DIGITAL-FIRST MINDSET, developed through extensive experience with websites, social strategy and digital assets to enable increased conversion in omnichannel campaigns.
PROVIDE VISION AND DIRECTION: Point team and programs in the right direction overall by analyzing business and marketing objectives and customer needs; developing, communicating, building support for, and implementing strategies, plans, and practices; analyzing costs and forecasts; determining and supporting resource requirements; evaluating operational processes; measuring outcomes to ensure desired results; identifying and capitalizing on improvement opportunities; promoting an audience-first environment; and demonstrating adaptability and sponsoring continuous learning.
OVERSEE PRIORITIZATION AND DELIVERY OF QUALITY PROGRAMS: Direct scoping, evaluation, feasibility assessment and excellent execution of multiple organizational projects by directing program and project managers in the selection and facilitation of a cross-functional team of stakeholders; communicating goals, objectives, KPIs, and priorities of the department and influencing departmental strategic plans.
DEVELOP AND MANAGE your team of advertising, agency management, marketing operations and event/sponsorship professionals. Bring out the best in them: inspire, train, grow.
MANAGE OUTSIDE AGENCIES and vendor relationships in a win/win way that elicits the best results, creating a positive collaborative environment and excellent creative execution and metrics results.
ENSURE QUALITY AND TIMELINESS of your programs:
making sure they are
on schedule, within budget, and high quality—executed consistently across full range of marketing vehicles.
CREATE A COLLABORATIVE, INTEGRATED, EMPOWERED TEAM CULTURE: Champion marketing and organizational integration to launch and ensure leadership and management of teams who create innovative programs that support transformational improvements. The team culture and working environment will feature seamless transition and efficiency gains through team alignment, contract alignment, process evaluation, and operational implementation.
ELEVATE PROCESS AND MEASUREMENT RIGOR: Identify, design and execute new processes that enable colleagues to be more effective in their day-to-day work, including executional excellence in campaign analysis, efficiency, scale, etc. Work with teams to define requirements and unblock policies and processes to effectively and consistently maximize marketing channels.
DEVELOP AND CHAMPION PROGRAM MANAGEMENT: Direct program management process improvement by overseeing gap analyses; evaluating and determining practicality of improvement opportunities; developing improved processes based on best practices and standards; ensuring alignment of process improvement with department and company strategy; providing guidance to project leads on process improvement; gaining buy-in and approval from leadership on process improvements; and overseeing the implementation of processes.
COMMUNICATE AND INSPIRE: Expert, strong communicator able to design messaging using data and insights to tell meaningful, comprehensive stories that move the organization forward—measurably.
Requirements:
- 10+ years professional experience in marketing, communication and sales
- 7+ years professional experience in building and leading teams
- Demonstrated experience with performance marketing and marketing operations
- Demonstrated experience using data to inform decision making & strategy planning
- Proven leadership experience influencing others and communicating direction
- Strong analytical skills. Loves working with data
- Effective storyteller: able to merchandise and extend messages to multiple audiences
- Proficiency in marketing automation systems
- Ability to masterfully manage multiple projects at the same time in a fast-paced environment
- Technically capable, excellent communicator, and a desire to improve processes
- Experience building a new function
- Experience engaging at an executive level with cross-functional groups
- Experience working with or in support of diverse communities
- Experience in content marketing
About NorthShore – Edward-Elmhurst Health
NorthShore – Edward-Elmhurst Health is a fully integrated healthcare delivery system committed to providing access to quality, vibrant, community-connected care, serving an area of more than 4.2 million residents across six northeast Illinois counties. Our more than 25,000 team members and more than 6,000 physicians aim to deliver transformative patient experiences and expert care close to home across more than 300 ambulatory locations and eight acute care hospitals – Edward (Naperville), Elmhurst, Evanston, Glenbrook (Glenview), Highland Park, Northwest Community (Arlington Heights) Skokie and Swedish (Chicago) – all recognized as Magnet hospitals for nursing excellence. Located in Naperville, Linden Oaks Behavioral Health, provides for the mental health needs of area residents. For more information, visit NorthShore.org and EEHealth.org or see how we’re moving Forward Together https://www.eehealth.org/about-us/northshore-edward-elmhurst-merger/
EOE: Race/Color/Sex/Sexual Orientation/ Gender Identity/Religion/National Origin/Disability/Vets, VEVRRA Federal Contractor.
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Job Posting
: Apr 3, 2023, 7:57:52 AM
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