Sr. Integrated Marketing Program Manager Job at Community Transit
Overview:
Manages a group of Marketing Campaign Managers who turn the marketing strategies into reality:
Also manages Marketing Copywriter & Content Specialist. Provides direction for content creation and to scale key channels of social media and content marketing.Essential Duties:
Entry Requirements for: Knowledge and Skills
Qualification to enter this position requires knowledge of the following:
Proficient Performance Requirements for Knowledge and Skills
Fulfilling the full range of this position’s duties requires the following knowledge . This knowledge can be gained or further developed after entering the job :
Physical Requirements
Application and Selection Process:
Employee Benefits:
Employees (and their families) are covered by medical, dental, vision, basic life and disability insurance. Employees participate in the Public Employees Retirement System (PERS) and have the option to enroll in the agency’s deferred compensation plan. In addition to WA Paid Sick Leave, employees in this position, accrue of 24 days of Paid Time off (192 hours) in their first year and nine (9) paid holidays throughout the calendar year. Full list of all benefits and details can be found here.
If you have a family member, or share the same living quarters of a current Community Transit employee, please let your Human Resources Recruiter know as your eligibility for this position will be affected.
Community Transit provides a tobacco-free and drug-free work environment. As a recipient of federal funds, Community Transit is an Equal Opportunity Employer and does not unlawfully discriminate on an basis prohibited by Federal, State or Local law. We value and encourage diversity in our workforce. EOE AA M/F/Vet/Disability. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, protected veteran status or disability.
The Integrated Marketing Manager is responsible for creating integrated marketing strategies, campaign plans, and leading the team who implements them. Key functions include strategy, planning, budgeting, execution, and performance measurement for marketing campaigns and marketing and communication projects. These campaigns and projects are vital to support Community Transit’s purpose, goals, and initiatives, and to overall promote use of Community Transit’s services and programs.
This role focuses on providing strategic and marketing expertise to the creation of thoughtful, well-executed plans for marketing campaigns and marketing and communication projects. These plans integrate marketing and communication channels (traditional media, organic and paid digital, social media, content marketing, field marketing, earned media, public relations) to achieve results. Acts as a strategic business partner within the agency to coordinate resources within Marketing, in partnership with Communications, and collaboratively across departments and functions.
Manages a group of Marketing Campaign Managers who turn the marketing strategies into reality:
- Planning and documenting strategy
- Determining tactics and audiences
- Building timelines and deadlines
- Coordinating across channels and teams
- Managing development of creative and messaging
- Overseeing implementation and deliverables
- Evaluating and reporting performance
- Refining and optimizing to increase effectiveness
Also manages Marketing Copywriter & Content Specialist. Provides direction for content creation and to scale key channels of social media and content marketing.
- Develops marketing strategies to meet business goals by working collaboratively with the Marketing team, Communications team, key stakeholders, and cross-departmental partners.
- Oversees development of robust strategic and tactical plans for marketing campaigns and marcom projects. Supervises the planning, budgeting, execution, and performance measurement of plans.
- Provides key direction and expertise to team on marketing strategies, tactics, plans, implementation, reporting, and effectiveness.
- Provides key direction and feedback on content direction, copywriting, and content marketing.
- Supervises staff. Makes hiring, disciplinary, and termination decisions. Coaches, motivates, and trains staff. Prioritizes, assigns, and reviews work.
- Leverages data, research, audience insights, personas, and relevant experience to drive strategies and recommendations. Considers the needs of diverse audiences and historically marginalized groups. Conducts research and testing to ensure creative and tactics resonate with intended audiences.
- Creates and maintains comprehensive work plans, calendars, and budgets that span marketing campaigns and marcom projects. Prioritizes projects and manages available resources with a focus on the agency’s strategic objectives.
- Creates and maintains executive summaries that aggregate timelines, benchmarks, and performance metrics for all marketing campaigns and marcom projects. Analyzes campaign performance, identifies key insights, and creates action plans to optimize effectiveness.
- Proactively manages expectations and timelines with Marketing senior management, executives, internal stakeholders, and partners to negotiate positive outcomes and attain buy-in.
Preferred Qualifications
- 10 years of experience in multiple areas of marketing (direct marketing, digital marketing, social media marketing, search marketing, content marketing, field marketing, brand positioning, etc.). Experience in an agency and/or in-house corporate environment preferred.
- 5 years of experience in creating and executing marketing strategies, campaigns, and projects.
- 3 years of experience supervising others and leading a team.
- Experience determining effective strategies and analyzing results (such as: quantitative, qualitative, market research, A/B testing, and data analytics).
- Experience marketing and communicating to diverse audiences. Experience using personas and/or audience segmentation data for strategic insights.
- Experience in content strategy, editorial planning, content development, search engine optimization, and copyediting a plus.
- Comfortable with advanced Excel and capable of manipulating data to perform analysis required.
- Proven ability to thrive in a deadline-driven environment, while working independently and as part of a team and as a team leader required.
An equivalent combination of education, skills, and experience sufficient to successfully perform the essential duties of the job such as those listed above may be considered.
Entry Requirements for: Knowledge and Skills
Qualification to enter this position requires knowledge of the following:
- Marketing and communications practices, strategies, techniques, and tools.
- Advertising tactics, best practices, and methodologies. Well versed in both digital and traditional direct marketing.
- Problem analysis, decision-making, follow up, and continuous improvement.
- Marketing metrics and funnel analytics to evaluate and optimize performance.
- Storytelling and content marketing techniques and trends.
- Personas, audience segmentation and techniques for reaching, marketing, and communicating to diverse audiences.
- Current marketing trends, strategies, and execution tactics.
- Budgetary principles and best practices.
- Supervisory principles, practices, and team dynamics to be an inspiring and effective team leader.
Qualification to enter this position
requires
skill
in:
- Accomplished range of skills from strategic thinking to creative direction to detailed execution.
- Outstanding project management skills with the ability to oversee a project schedule from start to finish.
- Strong writing, editing, and proofreading skills.
- Strong research skills.
- Exhibiting good judgment and being able to work independently. Making critical decisions in the absence of direct supervision.
- Ability to manage multiple priorities with a variety of internal and external stakeholders.
- Ability to analyze and report on campaign performance.
- Developing and attaining consensus across diverse groups of stakeholders.
- Creating and delivering dynamic presentations through excellent verbal, written communication, and presentation skills.
- Developing and maintaining effective working relationships with teams/employees, supervisors, managers, board members, and the general public.
- Applying intentional focus on equity and inclusion to support an equitable and inclusive work environment. Producing marketing campaigns and materials that reflect the community.
- Monitoring, motivating, and evaluating staff.
- Computer operation and software utilization (MS Office) in support of programs and projects.
Proficient Performance Requirements for Knowledge and Skills
Fulfilling the full range of this position’s duties requires the following knowledge . This knowledge can be gained or further developed after entering the job :
- Community Transit’s products, services, and programs.
- Public Agency policies and procedures.
- Transit industry and technology.
Physical Requirements
Talking, hearing, seeing, repetitive motions.
Application and Selection Process:
- Only on-line applications accepted.
- Applicants for this job may be considered for other openings up to six months after the date this position is filled.
- Applicants who meet the minimum requirements may be asked to provide a portfolio sample of work, scheduled for an interview as well as a variety of tests to demonstrate knowledge and skills for the position. The evaluation process may include interviews, background checks, reference checks and various performance tests.
Employee Benefits:
Employees (and their families) are covered by medical, dental, vision, basic life and disability insurance. Employees participate in the Public Employees Retirement System (PERS) and have the option to enroll in the agency’s deferred compensation plan. In addition to WA Paid Sick Leave, employees in this position, accrue of 24 days of Paid Time off (192 hours) in their first year and nine (9) paid holidays throughout the calendar year. Full list of all benefits and details can be found here.
If you have a family member, or share the same living quarters of a current Community Transit employee, please let your Human Resources Recruiter know as your eligibility for this position will be affected.
Community Transit provides a tobacco-free and drug-free work environment. As a recipient of federal funds, Community Transit is an Equal Opportunity Employer and does not unlawfully discriminate on an basis prohibited by Federal, State or Local law. We value and encourage diversity in our workforce. EOE AA M/F/Vet/Disability. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, protected veteran status or disability.
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