Job ID: 478949

Exempt

Oldcastle Infrastructure™, a CRH company, is the leading provider of utility infrastructure solutions for the water, energy, and communications markets throughout North America. We’re more than just a manufacturer of precast concrete, polymer concrete, or plastic products. We’re a trusted and strategic partner to engineers, contractors, distributors, specifiers, and more. With our network of more than 80 manufacturing facilities and more than 4,000 employees, we’re leading the industry with innovation and a safety-first mindset.

Job Summary

Reporting to the Marketing & Communications Manager, the Social Media Specialist will work with the marketing department and will be responsible for planning, managing & measuring all social marketing efforts on a day-to-day basis. The ability to create reports that demonstrate measurable results is critical to this role.

He or She must possess excellent written and verbal communication skills and must have a deep understanding of the internet including, but not limited to, search engine optimization, search engine marketing, online marketing, social networking sites, discussion boards, blogs, video sharing sites, and podcasting.

Job Responsibilities

• 
  Managing the content calendar for Oldcastle Infrastructure and our partner companies in collaboration with marketing team
• Creating and updating social media copy and graphics when necessary
• Overseeing copy and graphic creation through agencies and contractors
• Identify, evaluate, select & monitor the most relevant social media channels
• Create & maintain an up-to-date social marketing plan
• Establish relationships with the online community by identifying key influencers & communities that fit our online strategy
• Moderate & oversee our presence on relevant social media sites
• Encourage the generation of user-created content via active community participation & conversation
• Raise brand awareness & protect brand equity by executing organic and paid social marketing campaigns using the most appropriate social media channels
• Conduct on-going social media market research & channel development
• Identify & document social media best practices
• Conduct online reputation management
• When appropriate, develop & manage strategic partnerships online
• Create & maintain the corporate social media policy & guidelines
• Managing online discussions by listening and responding to users in a timely and authentic manner
• Ensure consistent messaging is being used online across cross-functional departments & contributors

Skills/Knowledge

• 
  Degree in marketing, communications or a related field
• At least 3 years of relevant work experience is a must – preferably in interactive marketing or public relations
• Relevant & proven experience across key social media sites
• Experience working with cross-functional teams and external agencies
• Familiarity with one or more social media listening platforms
• Experience using web analytics and creating reports
• Ability to work in self-directed, fast-paced environment
• Must have strong verbal and written communication skills
• Highly proficient computer skills

What CRH Offers You

• 
  Highly competitive base pay
• Comprehensive medical, dental and disability benefits programs
• Group retirement savings program
• Health and wellness programs
• A culture that values opportunity for growth, development, and internal promotion

About CRH

CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of large international organization.

If you’re up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our official employment application. Please complete your online profile and it will be sent to the hiring manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest!

Oldcastle Infrastructure, a CRH Company, is an Affirmative Action and Equal Opportunity Employer.

EOE/Vet/Disability-If you want to know more, please click on this link.