Social Media & Communications Coordinator Job at Forsta

Forsta Chicago, IL

Company Description


Looking to level up your career by working with an ambitious global team? Want to play a key role in the success of a growing healthcare and technology company? Interested in engaging in online conversations about patience experience, consumer and employee insights, customer experience (CX), the evolution of the healthcare industry, and emerging technology like AI? Come to PG Forsta!

Our businesses – Press Ganey, Forsta and Rio SEO - are breaking down silos to explore and understand the full Human Experience of our clients’ target audiences, which include patients, consumers, employees across an array of industries including healthcare, technology, retail, and consumer goods and services. We deliver groundbreaking experience and research technology, unmatched expertise, and real impact for ambitious leaders globally.

This position can be located in New York, Chicago, or Miami.


Job Description


This is a great opportunity to join a dynamic healthcare and B2B marketing team during an exciting period of company growth. As Social Media & Communications Coordinator, you’ll be responsible for a steady drumbeat of communication and engagement over the social media channels for Press Ganey, including (but not limited to) LinkedIn, Twitter, TikTok and YouTube, and you’ll play a key part in growing our audiences on our priority channels across brands. You’ll work closely with the Social Media Manager for the Forsta and Rio brands, the Digital Marketing team and a team of highly accomplished, knowledgeable healthcare thought leaders. You’ll also have the opportunity to support the PR function and to track and optimize our performance across both earned and social media.


Qualifications
  • The ability to write social posts in an engaging brand voice. Professional, but not jargon-y. Conversational, but always appropriate to the healthcare industry.
  • A head for storytelling, across written, graphic and video formats.
  • A curious mind and genuine interest dialogue around the healthcare and technology industries, so that you continuously seek out new opportunities to engage in online conversation.
  • An eagerness to collaborate with peers who work in content marketing, creative direction, video production, customer marketing, sales enablement, human resources, paid media/demand generation and more.
  • Experience with Brandwatch, Meltwater or a similar performance tracking software is a bonus. An ability to quickly come up to speed on new software is essential.
  • Excellent project management skills.
  • 1-2 years’ experience in social media management (can include internships).

Responsibilities:

  • Maintain a social media calendar, tracking relevant cultural moments, industry events, the news cycle and coordination with your peers in content marketing, events, the DE&I committee, Employee Resource Groups and more.
  • Directly manage the social media handles for a number of key executives and thought leaders.
  • Develop a list of priority influencers to follow and engage with.
  • On behalf of the Press Ganey brand and our thought leaders, interact with clients, partners, journalists and influencers over social.
  • Reply to social media messages, inquiries and comments, and elevate any issues amongst internal stakeholders, as needed.
  • Track brand reputation over social and earned media using a tracking tool (like Brandwatch or Meltwater) and present findings.

Additional Information


What You’ll Gain:

Competitive salary and benefits. Global, cross-functional experience at a growing healthcare and technology company. The flexibility of WFH. And the chance to work with very smart and fun people!

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Forsta we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Competitive salary and benefits. Global, cross-functional experience at a growing healthcare and technology company. The flexibility of WFH. And the chance to work with very smart and fun people!

Our privacy policy can be found here: https://www.forsta.com.privacy.html




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