We are Diaspora Hospitality Group, a new Brooklyn-based Company focused on redefining industry standards. Located on Nostrand Avenue, our first restaurant opening this spring is SOUL. The mission is to Soulfully connect our guests with the flavors of the African & Black Diaspora through the culture of food, music, art, and hospitality.

Our vision is to be the global leader in Hospitality through the lens of the many different cultures of the Diaspora. From Africa to the Caribbean, Afro-Latino, Creole, African American, and everything in between, the cuisines and cultures of the Diaspora are presented with unparalleled excellence to our guests.

We are seeking a talented Social Media and Marketing coordinator with a contagious enthusiasm for hospitality, food, beverage and everything in between. They will help tell the story of SOUL and Diaspora Hospitality Group through social media efforts across multiple channels. You will create and maintain a strong online presence for our company. Your role is to implement online marketing strategies through all social media accounts.

If you are a tech-savvy professional with an interest in communicating with clients through online channels, we would like to meet you.

This is a flexible position that will primarily work from home with Zoom meeting 2-3 times per week. You will choose your own schedule to come on site to the restaurant to take photos of the food and ambiance.

Primary

· Promote, work, and act in a manner consistent with the mission of SOUL

· Social Media:

o Drives the creative strategy, along with the managing partners

o Lead photographer for all content

o Manage outside photographers and videographer when needed

o Creates and manages the social media calendar

o Schedules and executes all posts

o Writes all captions

o Manages hashtag strategy

o Lead on all engagement on each account

· Set up and optimize company pages within Facebook, Instagram, and Tiktok to increase the visibility of the company’s social content.

· Strong understanding of social media marketing, both strategy and execution

· Strong photography skills

· Strategic vision, creative passion

· Understanding of a wide variety of brands and consumers

· Highly effective communicator through email, phone, video, and in person

· Detail-oriented and organized; able to prioritize, multi-task, and deliver on strict deadlines

· Self-starter who works well independently but enjoys collaboration

· Demonstrated understanding/experience with the creative process and creative production

· Based in NYC

· Research audience preferences and discover current trends

· Create engaging text, image and video content

· Design posts to sustain readers’ curiosity and create buzz around new products

· Measure web traffic and monitor SEO

· Stay up-to-date with changes in all social platforms ensuring maximum effectiveness

· Train co-workers to use social media in a cohesive and beneficial way

· Facilitate online conversations with customers and respond to queries

· Report on online reviews and feedback from customers and fans

· Develop an optimal posting schedule, considering web traffic and customer engagement metrics

· Oversee social media accounts’ layout

· Suggest new ways to attract prospective customers, like promotions and competitions

· Maintain current knowledge of business lines and products/services and competitive landscape.

· Identify trends, brainstorm creative campaigns, and grow brand awareness for customers and job seekers.

· Attend scheduled meetings and offer suggestions for improvement.

EXPERIENCE/EDUCATION

• 2+ years of marketing experience (covering social, photography, email marketing strategy)
• Experience in hospitality is a plus
• Proficient in Instagram, Facebook, TikTok
• College Degree preferred

Job Types: Part-time, Contract

Pay: $22.00 per hour

Benefits:

• Flexible schedule

Schedule:

• Choose your own hours

Work Location: One location

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