Senior Manager, US Oncology Omnichannel Marketing Job at Eisai
At Eisai, satisfying unmet medical needs and increasing the benefits healthcare provides to patients, their families, and caregivers is Eisai’s human health care (hhc) mission. We’re a growing pharmaceutical company that is breaking through in neurology and oncology, with a strong emphasis on research and development. Our history includes the development of many innovative medicines, notably the discovery of the world's most widely-used treatment for Alzheimer’s disease. As we continue to expand, we are seeking highly-motivated individuals who want to work in a fast-paced environment and make a difference. If this is your profile, we want to hear from you.
Eisai’s human healthcare mission is focused on developing innovative therapies for the benefit of patients faced with cancer. This is an exciting period that Eisai has entered with rapid growth and potential approvals in the Oncology Business Group. To support the increasing size of the business and evolve to meet the needs of our customers in dynamic times, Eisai is building an Omnichannel Center of Excellence to support Oncology. The Senior Manager, Omnichannel Marketing position reports to the Senior Director, Head of Oncology Omnichannel Marketing (HCP and Patient). The Senior Manager will also partner closely with key internal stakeholders and alliance partners to deliver omnichannel marketing input and activities.
The Senior Manager is responsible for partnering with brand teams in designing, implementing, and evaluating omnichannel marketing activities. The Senior Manager will also be responsible for leveraging new capabilities being introduced to the organization and piloting innovative, value add programs. Additionally, this position will support the integration of new processes and best practices. The Senior Manager facilitates the analysis of market data to identify key segment drivers, growth opportunities and business threats. He/she manages relationships with agencies, external alliance colleagues and internal business partners to align customer journeys and strategies across target audiences as well as ensure regulatory/legal and compliance requirements are met.
The Senior Manager role requires strong marketing skills, particularly within multichannel and/or omnichannel. Ability to pull through strategy into omnichannel plans and understanding of analytics in omnichannel initiatives will be important. Additionally, insight generation skills, executional excellence, and a proven track record of success working in a cross-functional team environment are required.
Essential Functions
Plan, identify, develop, and partner on execution of omnichannel materials, programs, and activities consistent with FDA-approved labeling that support brand strategies to drive business impact and meet objectives. Leverage omnichannel capabilities, best practices, and innovation to enhance customer engagement for the brand. Assess program and tactic performance, leveraging analytics and research to identify successes and opportunities to optimize. This includes working with market research and analytics to identify and implement metrics to gain market insights and measure performance. Monitor products, marketplace, and treatment trends and events to anticipate/identify changes in the landscape and then make recommendations to appropriately respond. Strong project management skills are required. Monitor project status and budget. Provide regular reporting on progress, challenges and solutions. Establish relationships and work with commercial partners (internally and externally) to communicate and ensure alignment on strategy, messaging, and execution within scope of projects. Actively contribute to the development of the annual business plan.
Requirements
- Bachelor’s degree (BS/BA) required; MBA preferred.
- 8+ years of relevant experience required, including 5+ years pharmaceutical experience and 5+ years in omnichannel, multichannel, digital, and/or brand marketing.
- Knowledge of best practices in omnichannel/multichannel/digital marketing/advertising
- Self-starter with strong initiative, is proactive and solutions oriented, can function autonomously and has the ingenuity to bring ambiguity into action.
- Strong conceptual thinking skills and the ability to translate insights into strategies, plans and tactics.
- Analytical skills, including ability to apply understanding of key performance indicators to optimizations.
- Strong communication skills, verbal and written, including presentation skills.
- Ability to motivate cross-functional team members and to partner with internal stakeholders including Brand team, IT, analytics/market research, sales leaders, sales training, legal, regulatory and compliance.
- Experience working with and directing creative and media agencies and 3rd party vendors.
- Understanding of PhRMA and Regulatory/Legal guidelines for healthcare provider and patient interactions to ensure programs adhere to outlined Compliance guidelines for Eisai.
- Ability to thrive in a rapidly evolving, fast-paced work environment.
- Commitment to corporate culture of innovation, patient-centricity, inclusion, and compliance
- Ability to work on-site in hybrid capacity.
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Eisai is an equal opportunity employer and as such, is committed in policy and in practice to recruit, hire, train, and promote in all job qualifications without regard to race, color, religion, gender, age, national origin, citizenship status, marital status, sexual orientation, gender identity, disability or veteran status. Similarly, considering the need for reasonable accommodations, Eisai prohibits discrimination against persons because of disability, including disabled veterans.
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