Who We Are

Founded in 2007, HOMAGE is an apparel company rooted in nostalgia and authenticity. We pay homage to iconic personalities, styles, and moments in sports, pop culture, music, and history. We view ourselves as storytellers, honoring heroes and traditions, our passions and beliefs, and the moments that uplift us and make us feel alive and connected. We create and curate comfortable apparel that sparks connection, tells stories, and empowers you to express yourself.

Our Mission

Paying homage to exceptional stories through legendary comfort.

Our Vision

Be a go-to brand for fans, on game day and every day.

Our Values

Compassion | Creativity | Collaboration | Authenticity | Accountability

Who are HOMAGE team members?

HOMAGE team members are as eclectic as the stories they tell. They are hardworking, dedicated, creative, and a little quirky with a lot of hustle. HOMAGE team members have a passion for what they do and love to work together to create an amazing product and experience for their customers.

What kind of benefits do HOMAGE team members receive?

• The opportunity to be a part of collaborative, fun team environment
• Medical, dental, and vision insurance coverage
• Life insurance paid 100% by HOMAGE with the opportunity to purchase additional coverage
• 401k with Employer Match
• Employee Assistance Program
• Career growth and development
• Paid Time Off
• Paid holidays
• Team Member discount on HOMAGE products

What will you do as a Senior Manager of Lifecycle Marketing?

This role will lead efforts to maximize customer lifetime value. This goal will be accomplished with a customer journey approach, mapping out relevant touch points, messaging, creative, and channels that lead customers to add to their HOMAGE collection.

Once setting the strategy, this role is responsible for executing certain lifecycle channels, specifically automated email/SMS flows and our loyalty and referral programs. They will also work closely with our Director of Marketing Operations and share insights for which segments to target and what tactics they respond well to. We like to use a test-and-learn approach, so the individual should be comfortable putting new approaches in the field, analyzing data, and then scaling ideas which work well.

This person will also be responsible for customer segmentation, identifying how our approach should differ for different customers.

KEY ACCOUNTABILITIES

• Own customer lifetime value maximization strategy:

• Execute and oversee tactical lifecycle initiatives (automated email flows, referral program, loyalty program)

ESSENTIAL DUTIES AND RESPONSIBILITIES

Own customer lifetime value maximization strategy:

• Develop overall strategy to measure and increase LTV

• Create customer journey & segmentation frameworks to map out the best way to define our target customers & how we want to engage customers

• Prioritize how often and with which customers we should use each tactical initiative targeted at existing customers (campaign email, automated email, SMS, loyalty)

• Identify customer insights which will improve campaigns in all lifecycle channels

• Identify personalization opportunities and drive execution across the Marketing team

• Establish scalable and replicable world-class LTV data and analytics

• Implement dashboards that measure performance and help identify opportunities

Execute and oversee tactical lifecycle initiatives:

• Strategize and implement automated flows that trigger email and SMS messages to our customers

• Own the loyalty and referral programs, analyze their performance, and work with vendors to implement programs and improvements

• Leverage customer segmentation and personalization

• Drive continuous improvement across KPIs for all channels

• Partner with the Director of Digital Design for creative needs

KEY PERFORMANCE INDICATORS

• Customer lifetime value (LTV)

• Monthly revenue per existing customer

• Customer engagement with lifecycle touch points

• Clicks/traffic from lifecycle campaigns

What are we looking for in a Senior Manager of Lifecycle Marketing?

The ideal candidate has a passion for customer analytics and understands the importance of viewing the customer journey holistically. This role requires great analytical skills, communication, organization, and a customer-first attitude built around problem-solving, dot-connecting, customer empathy, and brand authenticity.

• 5+ years of relevant experience in B2C marketing, Retail, or Direct-to-Consumer businesses

• Expertise in retention & lifetime value optimization through strategic projects or marketing efforts is a bonus

• Experience with e-commerce and marketing platforms (e.g., Klaviyo, Shopify, Google Analytics)

• Experience thinking strategically and then creating analytical workstreams to make decisions

• Ability to manage multiple moving pieces

• Exceptional leadership & communication skills

• Excitement for startups and building from the ground up

• Bachelor's degree in Marketing or Business preferred, not required

This is a hybrid role with a mix of work-from-home and in-person work in Columbus or Chicago.

HOMAGE will make reasonable accommodations for team members for known physical or mental limitations unless the accommodation would impose an undue hardship on the operation of our business.

HOMAGE is an equal opportunity employer.

Candidates should have the legal right to work in the United States.

Are you ready to make HOMAGE a part of your story? Apply today!