EBSCO Information Services (EIS) provides a complete and optimized research solution comprised of e-journals, e-books, and research databases - all combined with the most powerful discovery service to support the information needs and maximize the research experience of our end-users. Headquartered in Ipswich, MA, EIS employs more than 2,700 people worldwide, most now working hybrid or remotely. We are the leader in our field due to our cutting-edge technology, forward-thinking philosophy, and outstanding team. EIS is a company that will motivate you, inspire you, and allow you to grow. Our mission is to transform lives by providing relevant and reliable information when, where, and how people need it. We are looking for bright and creative individuals whose unique differences will allow us to achieve this inclusive mission around the world.

We are currently seeking a Senior Product Marketing Manager to join our Books, Magazines and Journals marketing team. The Senior Product Marketing Manager is responsible for developing and executing the marketing strategy for our GOBI Library Solutions product line, as well as our New Books Ordering Platform.

The Senior Product Marketing Manager role is market-facing, where communication and presentation skills are essential. Responsibilities include leading the strategy and go-to-market (GTM) for product positioning and competitive differentiation across all stages of the buyer and customer journey. The role leads marketing campaigns, promotions, content creation, and sales collateral development to support product awareness, acquisition, engagement, conversion, and retention.

The Senior Product Marketing Manager will:

• Work closely with product, sales and marketing teams to develop positioning statements, align on business goals and objectives, and drive messaging across market segments according to market demand
• Prepare and deliver presentations to internal stakeholders at go-to-market (GTM) meetings and strategic reviews outlining the marketing strategy for each product.
• Develop cross-channel marketing campaigns that include direct marketing, advertising, paid search, sales collateral, digital marketing, conference and events speaking proposals, etc.
• Define launch strategies and manage launches for new features and products
• Ensure that customers understand the value of our products and make good use of them
• Have a clear understanding of customers’ pain points and how the product addresses those
• Prepare and deliver compelling product presentations to current and potential customers, industry leaders and internal stakeholders highlighting each product's features, benefits, and value proposition.
• Collect customer feedback and/or feedback from the Sales teams to refine marketing strategies and help inform product positioning and development
• Travel to customer sites and conferences as directed to support market engagement, lead and/or moderate discussions with customers and prospects
• Contribute to win/loss analysis, competitive research and market insights

Requirements

• 5+ years’ experience in a prior role in B2B product marketing
• Familiarity with and understanding of complex SaaS enterprise solutions in a B2B environment
• Marketing expertise: have a clear understanding of marketing principles, strategy and campaign management
• Strong oral and written communication skills and ability to effectively present and engage with customers, industry thought leaders and other stake holders as directed in group settings and to large audiences as directed, including customer advisory board meetings, focus groups, conferences and other venues
• Ability to determine the type of marketing content that needs to be created and distributed
• Ability to create and improve on marketing assets
• Experience with persona-based marketing
• Strong in the following areas: project management, decision-making, organization, prioritization

Preferred:

• Experience marketing SaaS products
• Experience with library software and understanding of library workflows
• Experience marketing to the academic market (specifically universities)
• Experience in WorkFront or other project management software

Target Annual Compensation Range: $90,770 - $129,670. The actual salary offer will carefully consider a wide range of factors including your skills, qualifications, education, training, and experience, as well as the position’s work location. EBSCO provides a generous benefits program including medical, dental, vision, life and disability insurance, flexible spending accounts, a retirement savings plan, paid parental leave, holidays and paid time off (PTO). View more about EBSCO’s benefits here: https://www.ebsco.com/about/benefits

We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.