We are an IT infrastructure design company delivering solutions by transforming IT components into specialized products through intelligent engineering design. Our quality-first approach is at the core of AMAX’s solution development process that spans across concept ideation, material management, validation, manufacturing, deployment, and service. We provide advanced computing solutions through focused business models of OEM, AMAX-designed and branded workstations, servers, rack solutions, and professional services. AMAX brings a high-touch, high-value approach to engaging with our customers to deliver optimized computing solutions. From new product introductions (NPI) to full-scale production and after-market services, our blending of people, processes, and technology across North America, Europe, and Asia enables our customers to move product personalization and manufacturing closer to the edge of business consumption.

Essential Functions

Experienced marketing talents with in-depth IT knowledge? We want you! AMAX is looking for professionals to take ownership of our product and services' positioning, messaging, and branding. Primary responsibilities include:

· Design, create, and deploy marketing projects to establish brand equity and presence in target markets.

· Evangelize AMAX's solutions, position products, build the relationships between the perceived benefits and cost, and generate value premium.

· Conduct account-based marketing. Collect information, gain insights for specific attributes and needs, and create customized content to engage target accounts.

· Create, manage, and deliver rich content across channels. Conduct keyword research to optimize content for SEO and accessibility.

· Develop comprehensive user/buyer personas based on market research and product/industrial knowledge.

· Demonstrate expertise in various areas (e.g., content development and optimization, advertising, event planning) to lead outbound and inbound marketing activities for AMAX. Possess in-depth knowledge and understand how to best communicate with the target markets effectively.

· Devise and lead across channel-marketing campaigns that engage, educate, and motivate target audiences.

· Conduct market research, extract insights from data, and develop strategies and tactics accordingly to drive qualified traffic to AMAX's products and solutions.

· Measure the performance of marketing campaigns, experiment with various content and channels, and amplify the marketing results.

· Work with marketing teams to develop sales tools, collateral, training materials, and demos.

· Work closely with the Product and Engineering teams to develop strategic plans based on stakeholder inputs. Draft product goals, timelines, and deliverables to ensure product readiness for release and launch.

· Build strategic relationships and partner with key industry stakeholders. Liaise with external vendors to execute promotional events and campaigns.

Education and Experience

No one knows computing solutions as you do. You are tech-savvy, passionate, and knowledgeable. You know how to communicate AMAX's robust solutions to our world-class clients based on their specific needs. We promise our quality, and you do the talking.

*Built your own (and others; sometimes) computer? You are absolutely welcome!

Requirements:

· Technology savvy. Demonstrate knowledge in software, hardware, servers, accelerated computing (CPU, GPU), data storage, or network.

· Experience in creating strong, engaging, and informative marketing copy and content.

· Strong communication and organizational skills, and the potential and attitude to learning.

· Bachelor's degree

Good to have:

· Advanced degree in communication/business-related field OR engineering/electronic-related fields.

· Proven success in marketing campaigns for hardware solutions or computing industries.

· Experience with qualitative and quantitative research.

Compensation:

Salary, health insurance, life insurance, vacation, personal/sick leave, and 401(k) plans.

This position is located on-site in Fremont, CA

Job Type: Full-time

Pay: $80,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Work Location: One location

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