Business Overview:

The HP Specialty Printing & Technology Solutions (SPTS) is a unique and exciting end-to-end P&L business within HP that leverages existing Thermal Inkjet (TIJ) technology that it markets and sells to OEMs who develop specialty printers for specific field-of-use outside of HP’s core markets. The OEM in turn markets and sells their specialty printer under their own brand, and may license HP trademark for support. These HP technologies and components encompass TIJ 4.0, TIJ 2.5, and TIJ 2.X technologies for multiple world-wide market segments including Coding & Marking, Late-Stage Packaging, Specialty Packaging, Label printing, Postage metering, Mail addressing, Direct Mail, Statements and Transaction printing. SPTS also develops Life Science dispensers which use TIJ technology to jet chemical reagents for biotech and pharmaceutical research industry.

Opportunity:

The Marketing function within the SPTS business is comprehensive and comparable to small business management, covering the entire 4P marketing mix and all aspects of the P&L, and provides the opportunity for learning, ownership, significant contribution, and career development which can serve as a foundation into larger business management roles.

Role Description:

This Product Lifecycle Marketing role will manage current product marketing and pricing management. This role is responsible to manage an existing product portfolio from NPI/Launch through EOL, develop and execute marketing strategies across the 4Ps for each segment/product, lead competitive assessment and response, and support sales with big deals and long-term price/volume contracts. The role will interact directly with customers and collaborate across Marketing, Sales, Contracts, and Operations to maximize revenue and profit goals for the product portfolio. The PLC Marketing manager will also have the opportunity to learn, grow, and advance in the SPTS or broader HP marketing teams in the future, based on individual performance and organizational needs.

Responsibilities & Deliverables:

• Become subject matter expert on assigned segments/products, including TIJ technologies, inks, enablers, and components, and be familiar with competitive printing technologies, as well as various substrates used in the market.
• Conduct research on competing products, assessment, and response options, working through insights from customers, Sales/Account managers, select industry tradeshows, and internet
• Lead annual Product Lifecycle (PLC) review for respective products, working with Sales, Operations, and Application Engineers.
• Frame and lead strategy discussions on current product marketing options, especially around competitive positioning and pricing, and make clear recommendations supported by data and cross-functional input based on worldwide competitive landscape, HP portfolio, and business financial targets
• Provide input for pricing strategy at NPIs and lead pricing strategy for current products within context of portfolio and competitive ecosystem, and material cost increases.
• Construct and test detailed pricing and P&L financial models to address multiple variables, sensitivity/elasticity, and scenarios, then make recommendations.
• Manage product pricing exhibits and ecosystem, including promotional or contractual discounts.
• Maintain pricing product exhibits for contracts in the HP systems.
• Work with Sales to prepare product and pricing materials, and attend key account reviews with customers.
• Drive and support FY financial goal achievement from managed current product portfolio.
• Provide input into Plan-of-Record (POR) and 5-year Long-Tern Plan (LTP)
• Complete marketing actions for product obsolescence checkpoints (EOL)

Education & Experience Required:

• Bachelors degree in Business Management, Marketing, or other relevant field. MBA a plus
• 5+ years of hands-on Marketing or Product Development/Management experience
• Financial experience involving forecasting, pricing, scenario planning, and pro forma P&L / business case development
• Knowledge and experience with inks and/or TIJ printheads

Knowledge & Skills Required:

• Strategic thinking and analysis skillset
• Solid business/marketing acumen
• Strong written and verbal communication skills
• Ability to clearly present complex ideas to Executive level management
• Ability to take initiative and drive results
• Confident and comfortable interacting with customers in person and on phone
• Confident and comfortable with financial/pricing modeling to develop a solid financial plan
• Solid skills with Microsoft Office suite, especially Excel and Power Point
• Positive attitude with Growth Mindset

HP offers a comprehensive benefits package, including:

• Dental insurance
• Disability insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance

Per the Washington statute, the estimated range of compensation for this job in that location, at the time of this posting, is $96,000 - $108,000. This position may be eligible for incentive pay, for openings where this is applicable.