Performance Manager Job at Beekman 1802
Beekman 1802 is hiring a fully-remote Performance Marketing Manager/Sr Manager to strategize and execute our paid campaigns across all platforms, in partnership with agency and internal stakeholders.
Beekman 1802 is the world's biggest goat milk skincare company, making products that are Clinically Kind For Sensitive Skin. That's our unique approach to skincare that's clinically tested, scientifically proven, and made for sensitive skin (and sensitive people). We believe that an inclusive and equitable environment is the right way to operate a business, and we're proud to be an equal opportunity employer of all qualified people.
Requirements:
- 3-6 years experience helping manage the conversion funnel (from strategy to execution) with demonstrated experience improving conversion rate, CAC, aMER, and overall revenue
- Previous Shopify experience required
- CPG or beauty experience not required but is a plus
- Basic A/B testing experience; focused on developing, structuring, optimizing, analyzing, and reporting on tests
- Passionate about data, analysis, and reporting to find efficiencies at a granular level, as well as to take a step back and identify trends and insights to capitalize on
Responsibilities:
- Lead day-to-day operations of $5M+ paid campaigns across multiple platforms (including but not limited to Meta, Google, Pinterest, TikTok, CTV, Display, Paid Influencer, Affiliates) with support of expert agencies
- Manage end-to-end ad funnel from creative to media placement to landing page building, testing & optimization
- Partner with Creative, Merchandizing, Site Development, Customer Service, and Lifecycle Marketing to build sustainable new customer acquisition engine for Beekman 1802 to deliver new customers
- Support SEO efforts in conjunction with Site lead
- Develop A/B testing roadmap to improve main KPIs across all campaigns
- Report out weekly and monthly performance to the Digital Team to analyze cross-platform performance and hit ecommerce goals
- Optimize paid conversion rate (CRO) across D2C site & app
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