Marketing Specialist Job at University of Maryland, Baltimore
The University of Maryland, Baltimore Office of Communications & Public Affairs has an opening for a
Marketing Specialist.
Benefits:
UMB offers a comprehensive benefits package that prioritizes wellness, work/life balance, and professional development. This position participates in a retirement program that must be selected and is effective on your date of hire. Exempt regular staff receive a generous leave package that includes over 4 weeks of vacation accrued each year, paid holidays, unlimited accrual of sick time, and comprehensive health insurance; professional learning and development programs; tuition remission for employees and their dependents at any University System of Maryland school; and flexible work schedules and teleworking options (if applicable per job).
Primary Duties:
- Support the University’s marketing needs across a multifaceted marketing plan, which includes publications, social media, web content creation/management, and more. Assist in the development and implementation of marketing strategies.
- Identify the communication needs and goals of UMB’s administrative units and schools, and develop and execute effective marketing strategies to achieve those goals. Define desired outcomes and deadlines.
- Maintain operational effectiveness within the marketing function to ensure projects specifications and defined outcomes are met.
- Maintain the University’s email marketing system, which includes developing newsletters, announcements, and invitations, as well as other targeted emails based on need. Make recommendations on the best use of current email marketing through maintaining and reviewing analytics.
- Assist with social media, including creating and publishing content, moderating accounts, and evaluating new social media outlets.
- Manage production and distribution of marketing materials, including brochures, direct mail, and advertising, to a target audience. Generate proposals, contracts and other documents to secure business. Negotiate terms and conditions with some latitude.
- Research, write, edit, and summarize content for inclusion in marketing materials for distribution and the web.
- Assist with general administrative and finance functions, including internal billing and business management.
- Perform other duties as assigned.
Qualifications
Experience: Two (2) years of experience in marketing, communications, public or client relations.
Other: Related experience may be substituted for education.
UMB is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law or policy. For assistance related to employment, please contact the Staffing department at HRJobs@umaryland.edu.
If you anticipate needing a reasonable accommodation for a disability under the Americans with Disabilities Act (ADA), during any part of the employment process, please submit a UMB Job Applicant Accommodation Request. You may also contact HRDiversity@umaryland.edu. Please note that only inquiries concerning an ADA request for reasonable accommodation will be responded to from this email address.
Education: Bachelor's degree. Degree in marketing, communications, journalism, business, or related field of study is preferred.
Experience: Two (2) years of experience in marketing, communications, public or client relations.
Other: Related experience may be substituted for education.
Knowledge, Skills, Abilities: Knowledge of position requirements. Knowledge of all applicable requirements, regulations, and laws. Skill in effective use of applicable technology/systems. Ability to effectively communicate both verbal and written thoughts, ideas, and facts. Ability to work cooperatively with others and independently. Ability to demonstrate, understand, apply, and adhere to the UMB Core Values of Respect and Integrity, Well-being and Sustainability, Equity and Justice, and Innovation and Discovery.
Hiring Range: $55,000 - $62,000 (Commensurate with education and experience)
UMB is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law or policy. For assistance related to employment, please contact the Staffing department at HRJobs@umaryland.edu.
If you anticipate needing a reasonable accommodation for a disability under the Americans with Disabilities Act (ADA), during any part of the employment process, please submit a UMB Job Applicant Accommodation Request. You may also contact HRDiversity@umaryland.edu. Please note that only inquiries concerning an ADA request for reasonable accommodation will be responded to from this email address.
Job
: Reg or CII Exempt Staff - E2904D
Employee Class
: Exempt Regular
Full Time/Part Time
: Full-Time
Shift
: Day Job
Financial Disclosure
: No
Organization
: Office of the Senior Vice President for External Relations
Job Posting
: Mar 14, 2023
Unposting Date
: Mar 28, 2023, 10:59:00 PM
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