JOB SUMMARY

This is a marketing position supporting all City Departments and/or Divisions. This position performs marketing and administrative duties including creating published materials, develops and organizes the strategic City-wide communication efforts and strategies, administers City related social media sites, assists in website design and style, typing, filing, preparing of standard forms/reports and other marketing materials and duties as assigned.

ILLUSTRATIVE JOB DUTIES AND RESPONSIBILITIES

• Works in conjunction with the City Manager and City Manager's Executive Assistant along with internal departments to develop short-term and long-term strategies for promoting community engagement, event coordination, and marketing campaigns.
• Prepares public communications for city website, social media, press releases, community newsletter, City calendar, and weekly newsletter which promotes a positive municipal image and increases community interest and participation based upon research, insights, and feedback.
• Assists in developing printed and other media to educate the public, including the marketing of energy waste reduction programs, electric utility initiatives, and public works initiatives.
• Strategy development and planning of campaigns that can promote the City and its departments to generate genuine traffic (both offline and online).
• Compile data from various sources and compose summary reports as required. May require routine mathematical calculations and tabulations in accordance with established methods.
• Do market research, understand the trends and customer preferences, create marketing strategies, oversee the creation of marketing materials and content.
• Translates technical information from individual departments in ways that the public can easily understand. Review and approval from department heads and the City Manager is usually required.
• Communicate with customers, employees, citizens, and other individuals to answer questions, disseminate, or explain information, in a positive and respectful manner sometime requiring reviewing files, records, and other documents to obtain information.
• May represent the City at various meetings and make presentations to groups as required.
• Performs other duties and responsibilities as assigned

QUALIFICATIONS

The following generally describes the knowledge and ability required to enter the job and/or be learned within a reasonable period of time in order to successfully perform the assigned duties. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties in a specific job.

KNOWLEDGE OF:

• The principals and practices of managing and conducting communications and or marketing programs.
• Social media platforms and analytics.
• Modern office practices and procedures.
• Methods and techniques of proper telephone etiquette.
• Principles and procedures of record keeping and filing.
• Methods and techniques for basic report preparation and business letter writing.
• English usage, spelling, grammar, and punctuation.
• Current customer service trends and practices.

ABILITY TO:

• Create engaging and informative content for the website, social media, and any other content marketing channels that the City might leverage.
• Develop and maintain computerized spreadsheets and databases to enter information and generate reports.
• Operate office machines, such as photocopiers and scanners, facsimile machines, phone and voicemail systems, and personal computers.
• Compose publications, correspondences, reports, forms, and other documents.
• Utilize camera, video, and editing software in order to produce media to be presented across multiple platforms.
• Perform mathematical calculations quickly and accurately including to add and subtract, multiply and divide, and calculate percentages, fractions, and decimals.
• Utilize excellent organizational and time management skills with the ability to work with numerous interruptions and work effectively under time constraints to meet deadlines.
• Understand and carry out oral and written instructions, as well as establish and maintain effective working relationships with other employees and the public.
• Deal successfully with the public in person, over the phone, and via online communications; respond tactfully, clearly, concisely, and courteously to issues, concerns, and needs.
• Use excellent communication skills; ability to communicate effectively both orally and in writing.
• Receive harsh public input calmly and respectfully.
• Be organized and perform varied duties with minimal direct day-to-day supervision; interpret and apply policies and procedures within the limits of authority.
• Speak proficiently to the public, City Commission, and other stakeholders.
• Present information concisely and professionally.

EDUCATION/EXPEREINCE

• Degree in journalism, communications, marketing, business administration, or a related field and three years of progressively responsible experience in marketing, communications, public information, or related field is required.
• Knowledge and previous work experience in municipal operations is preferred.
• Attention to detail and must be comfortable with decision making.
• Must possess excellent computer skills and be proficient with Microsoft Office applications, Adobe Suite, photo and video editing software, and have the ability to learn the New World software platform.
• Must be willing and able to work remotely at any City facility.
• Must be willing and able to maintain a flexible schedule to participate in after hours work requirements due to various events and initiatives, storms and/or city emergencies.