Ariston USA is part of Ariston Group, a global leader in renewable and high-efficiency solutions for water and space heating, components and burners, and it demonstrates its commitment to sustainability through the development of products such as heat pumps, water heater heat pump, hybrid solutions and solar thermal systems. Ariston Group has 7,400 employees, representative offices in 42 countries, 23 production sites and 25 research and development centers in 4 continents. In 2020, the Group reported a turnover of 1.7 billion euros and sales of 7.5 million products in about 150 countries around the world.

In the United States, Ariston is a leading manufacturer of premium, high efficiency, and high-quality heating and water heating solutions for residential and commercial applications in North America. Operating with brands including HTP, Ariston and American Standard Water Heaters, Ariston USA is headquartered in Southeastern MA, with local manufacturing as well as Sales and Distribution locations throughout the US.

The Director of Marketing is responsible to lead the marketing and business development activities with a strong background to drive brand awareness. The Director of Marketing will work closely with the Marketing team and Regional Sales Managers to develop and implement marketing strategies. He or she will be responsible for executing effective marketing strategies by creating and developing successful product launches through product positioning, pricing, and promotional marketing analysis. This position will oversee the Trade and Product Marketing teams. The following general duties apply:

• Develop and implement a high-impact marketing plan to increase top-and-bottom line performance of products.
• Develop and analyze product launches for successful product marketing and brand awareness strategies.
• Manage third-party marketing services in an effective manner.
• Develop and analyze price comparisons of competitive products.
• Responsible for digital marketing product success by leading the day-to-day management and delivery of digital marketing programs.
• Drive the execution and innovation of search marketing launches throughout all phases including development, design, launch, and evaluation.
• Develop key marketing performance metrics, analysis tools and relevant dashboards.
• Analyze, measure, and execute the ROI marketing programs to drive sales and revenue growth.
• Improve brand awareness and engage in the end-to-end ownership of positioning in the marketplace (brand identity, content strategy, etc.).
• Proactively build a partnership with the Regional Sales Managers and Manufacturers Reps to deploy effective product campaign successes.
• Responsible for developing and adhering to budgets for the marketing department.
• Provide leadership and insights, supporting strategic objectives, and being a hands-on member of the team.
• Aligns the Marketing Department activities with the company goals and strategic direction, as well as with the company’s corporate values.
• Other responsibilities as needed to contribute to success.

The ideal candidate has a background in Water Heating industry or similar consumer goods manufacturing environment, and a degree in Business, Marketing or other related area. They will also have:

• A minimum of seven years of experience in a high impact Marketing leadership position.
• Demonstrated success working in a hands-on, lean environment.
• Ability to develop and maintain excellent relationships across all levels internally and externally.
• Excellent written and verbal communication skills.
• Demonstrated ability to successfully handle multiple projects with minimum supervision.
• A strong background in digital marketing, product management, and communication strategies required.
• Experienced in writing and developing marketing proposals, quotes, and reports using MS Office, which includes Word, Excel, Access, and PowerPoint.
• Experienced in database management, branding management and marketing analytics experience required.

This position is eligible for our Smart Working hybrid workplace program.

We are committed to the principle of equal employment opportunity for all people, by offering a work environment accessible, welcoming and inclusive in compliance with legal obligations.

Job Type: Full-time

Pay: From $120,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Supplemental pay types:

• Bonus pay

Work Location: Hybrid remote in New Bedford, MA 02745

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