Xsolla is seeking an experienced and dynamic Head of Growth Marketing to lead our user acquisition and creative marketing efforts for our mobile solutions, web products and applications, as well as for all businesses and initiatives within Xsolla's holding structure. In this role, you will be responsible for both the production of ads and buying traffic to help ensure our products and experiences achieve maximum visibility and engagement for our multiple business units.
We are looking for a trustworthy, self-driven, motivated and accountable individual to support marketing efforts across the organization in collaboration with internal and external business partners such as Global Marketing, Product Marketing, Integrated Marketing, Creative Production, Data & Analytics, and external agencies.
You will take ownership of campaigns, with direct supervision from both our Chief Marketing Officer (CMO) and Founder to acquire new users and grow our community through integrated and targeted media campaigns.
This role is based at Xsolla Global Headquarters in Los Angeles, CA with flexible schedules available.
RESPONSIBILITIES
- Develop and implement comprehensive growth marketing strategies to drive user acquisition, engagement, and retention for our mobile games, applications, and all businesses and initiatives within and supported by Xsolla's holding structure (Includes but is not limited to Story3 and Long Tale Games)
- Oversee the entire user acquisition funnel, from targeting and segmentation to ad creative production, buying traffic, performance analysis and optimization of our campaigns
- Collaborate with the product, design, and development teams to create engaging and high-converting ad creatives that resonate with our target audience
- Manage and optimize advertising budgets across various channels, including social media, search, display, and influencer marketing
- Analyze and monitor campaign performance using relevant KPIs, providing data-driven insights to guide decision-making and future strategiesInitially, take direct responsibility for user acquisition, and build, hire, train, and lead a team of User Acquisition Managers to drive continued success
- Build and maintain relationships with external partners, such as ad networks, creative agencies, and influencers, to optimize campaign effectiveness
- Stay up-to-date with industry trends, best practices, and emerging technologies to ensure continuous growth and innovation within our marketing efforts
- Report directly to CMO and Founder, providing regular updates on progress and performance
REQUIREMENTS
- Bachelor's degree in marketing, business, or a related field (Master's degree is preferred)
- 5-7+ years of proven experience in growth marketing, user acquisition, or a related role, preferably within the mobile gaming or app industry
- Strong track record of proven and documented success in driving user growth, engagement, and retention through innovative marketing strategies
- Deep understanding of various acquisition channels, including social media, search, display, and influencer marketing
- Expertise in ad creative production, optimization, and performance analysis
- Strong leadership skills, with experience managing and mentoring teams
- Excellent analytical and problem-solving abilities, with a data-driven mindset
- Outstanding communication and interpersonal skills, able to collaborate effectively across teams and build strong relationships with external partners
- Up-to-date knowledge of industry trends, best practices, and emerging technologies
BENEFITS
At Xsolla, we know it isn’t just about the paycheck. That’s why our Benefits Program is designed to meet and enhance our team’s physical, mental, and emotional well-being. Our Benefits Program includes 100% company-paid medical, dental, and vision plans for full-time employees AND their families! (Benefits begin on the first of the month after start, very little waiting period!) Additionally, disability and life insurance are company-paid. Chiropractic coverage and flexible spending accounts are there for you, should you need them. And our 401(k) retirement plan includes a company match to help you plan for the future.
Burnout is bad for people and bad for business. That’s why we offer unlimited Flexible Time Off and 14 paid holidays each year.
We are all about personal and professional growth! Every Xsolla employee has a customized career roadmap, curated by the employee alongside their manager, that helps align company goals with individualized personal goals. In an effort to foster your growth at Xsolla, we offer opportunities for in-house training, independent study, conference attendance, and higher education.
ABOUT XSOLLA
Xsolla is a global video game commerce company with a robust and powerful set of tools and services designed specifically for the video game industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes fund, market, launch and monetize their games globally and across multiple platforms. As an innovative leader in game commerce, Xsolla’s mission is to solve the inherent complexities of global distribution, marketing, and monetization to help our partners reach more geographies, generate more revenue and create relationships with gamers worldwide. Headquartered and incorporated in Los Angeles, California, with offices in Berlin, Seoul, Beijing, Kuala Lumpur, and cities around the world, Xsolla supports major gaming titles like Valve, Twitch, Roblox, Ubisoft, Epic Games, KRAFTON, Nexters, NetEase, Playstudios, Playrix, miHoYo, Pearl Abyss, NCSoft, and more.
For additional information and to learn more, please visit: xsolla.com
Xsolla is an equal opportunity employer and does not discriminate based on the following: race, color, ancestry, national origin, religion, creed, age, disability, mental and physical, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation, gender identity, gender expression, medical condition, genetic information, marital status, military and veteran status, and any other terms deemed by the State of California.
PHYSICAL DEMANDS
The physical demands for this position are sits, stands, bends, lifts, and moves intermittently during working hours. These physical requirements may be accomplished with or without reasonable accommodations.
The duties of this position may change from time to time so the individual and organization can achieve their results. This job description is intended to describe the general level of work being performed. It is not intended to be all-inclusive.Xsolla takes your privacy very seriously, and will not sell or externally distribute any data received during the hiring process. For more information related to GDPR or CCPA please reach out to careers@xsolla.com.
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