Global Digital Communications & Content Leader Job at Dow
Dow Consumer Solutions has an exciting opportunity for a Global Digital Communications & Content Leader! The preferred location for this position is Midland, MI, however other Dow U.S. locations including virtual office may be considered. This position is part of the Dow Consumer Solutions Business Communications Team and will report to Global Business Communications Director, Performance Materials & Coatings.
In this role, you will have three main focus areas:
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Digital Communications Strategy: You will be accountable for creating and leading results-oriented digital communication strategy, in alignment with Dow Consumer Solutions (DCS) business and market strategies, and Dow’s company-wide digital initiatives. You will collaborate closely with DCS business stakeholders and multiple functions in Dow to effectively manage all digital communication channels to drive business growth.
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Global Content Strategy: You will also be responsible for leading the global content strategy, social media strategy and digital campaigns to advance positioning and communications in DCS strategic markets to achieve target outcomes.
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People Leader Responsibility of edge team: You will lead and manage the performance of our edge team, an internal group based in Midland, Michigan, who supports business communications projects in Dow Consumer Solutions, including but not limited to social media campaigns, permission-based email marketing campaigns, webpage content support for dow.com, etc.
Your responsibilities include:
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Develop the global digital marketing communications vision/strategy for the business, in alignment with DCS business growth strategy, marketing and business communications strategies.
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Serve as a strategic digital advisor in the business and provide counsel to business communicators and marketers on digital communications strategy, digital communications value, content performance analytics, etc.
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Lead DCS digital/social media strategy and priorities, including organic and paid campaigns, SEO/SEM, channel management, reputation management, communications plan integration, measurement and governance.
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Lead, drive and manage the strategic content calendar at the DCS business level, ensuring consistent messaging across markets.
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Represent DCS in Dow’s Content Advisory Board (CAB), working with corporate and business representatives to help drive an integrated approach to storytelling across Dow’s communications channels.
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Drive and track content performance analytics for digital communications activities as well as customized marketing campaigns across relevant sites and platforms (e.g. LinkedIn, dow.com).
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Own the digital communications budget and manage digital agencies, including agency performance and relationship management, etc.
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Lead the edge team, manage team performance and prioritize resources for communication projects that support business growth.
Your knowledge, skills & abilities include:
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A deep understanding of digital platforms and content marketing, along with excellent writing, editing and organizational skills.
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Robust knowledge of emerging digital trends, tools, and analytics.
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Ability to work with a variety of cultures, functions and businesses and other stakeholder groups along with the skills to manage multiple projects and clients simultaneously - prioritizing a diverse range of projects and meeting tight deadlines.
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Agency management.
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Budget management.
Required Qualifications:
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A minimum of a bachelor's degree or relevant military experience at or above a U.S. E6 ranking or Canadian Petty Officer 2nd Class or Sergeant ranking.
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A minimum of 8 years of relevant experience.
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A minimum requirement for this U.S. based position is the ability to work legally in the United States. No visa sponsorship/support is available for this position, including for any type of U.S. permanent residency (green card) process.
Preferred Qualifications:
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Previous people leadership experience.
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Experience in marketing, business communications, digital and/or related communications disciplines.
Note: Relocation assistance is not available for this position.
Dow Offers:
- A robust total rewards program, including: competitive base pay, variable pay that rewards individual, team, and Company performance, and comprehensive benefits
- On-going learning opportunities within a diverse, inclusive and rewarding work environment
- Career experiences that can span different Dow businesses and functions with opportunities for personal and professional growth
- The chance to work within a global company and interact with colleagues from around the world
- Opportunities that spark your imagination and ignite your passion to help others
About Dow
Dow (NYSE: DOW) combines global breadth; asset integration and scale; focused innovation and materials science expertise; leading business positions; and environmental, social and governance (ESG) leadership to achieve profitable growth and deliver a sustainable future. The Company's ambition is to become the most innovative, customer centric, inclusive and sustainable materials science company in the world. Dow's portfolio of plastics, industrial intermediates, coatings and silicones businesses delivers a broad range of differentiated, science-based products and solutions for its customers in high-growth market segments, such as packaging, infrastructure, mobility and consumer applications. Dow operates 104 manufacturing sites in 31 countries and employs approximately 35,700 people. Dow delivered sales of approximately $55 billion in 2021. References to Dow or the Company mean Dow Inc. and its subsidiaries. For more information, please visit
www.dow.com
or follow
@DowNewsroom
on Twitter.
As part of our dedication to the diversity of our workforce, Dow is committed to equal opportunities in employment. We encourage every employee to bring their whole self to work each day to not only deliver more value, but also have a more fulfilling career. Further information regarding Dow's equal opportunities is available on
Dow is an Equal Employment Opportunity employer and is committed to providing opportunities without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at http://www.dow.com/en-us/contact-us or you may call us at 1-833-My Dow HR and select option 0, then press *.
www.dow.com
.
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