Fuel Fitness Marketing Director Job at One and Only Fitness Consulting
We are
Fuel Fitness, headquartered in
Durham, NC! We are an upbeat team and passionate about helping others grow, so we are very excited about our own growth and the need for a Marketing Director for our family of clubs! This position will be split between "in office" and remote, and we are looking for the following:
- Create, design, and implement a yearly marketing calendar that encompasses member sales and retention;
- Work with club managers to ensure the implementation of the marketing strategy;
- Develop a brand strategy;
- Create and manage a calendar of events;
- Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary;
- Provide tools and materials to enable the sales team to function effectively;
- Manage and refine the organization’s social media presence;
- Report on the effectiveness of marketing campaigns;
- Identify new business opportunities;
- Negotiate with media agencies and secure agreements on the production of promotional materials.
- Web Design: Keep the social media presence fresh.
- Strong project management: You will oversee the marketing plan and guide it to completion.
- Leadership and influencing: The role of a marketing director is a creative one, so it’s crucial that you present yourself as a good communicator.
- Data analysis: The role calls for continual analysis of market trends and the positioning of competitors. This analysis provides the foundation for marketing strategies. Much of this analysis is done by drilling down into data around customer behavior and experiences, so you need to be up to speed on these techniques.
Flexible work from home options available.
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