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Events & Marketing Coordinator (FT) Job at Adirondack Winery.

Adirondack Winery. Queensbury, NY 12804

Job Information

  • Date Posted
    2024-06-09
  • Location
    Queensbury, NY 12804
  • Job Title
    Events & Marketing Coordinator (FT)
  • Gender
    Both
This is an exciting opportunity to be the Events & Marketing Coordinator for a well-respected fast-growing local winery! Under the direction of our Marketing Manager, you will be responsible for creating, planning, promoting, and executing all Winery Events, including tasting room ticketed and free events, entertainment, and sales promotion events (both in-store and online). With your help, we will throw amazing, well-attended events that guests will rave about; like Uncork & Craft, Paint & Sip, Trivia, Wine Club Pickup Parties, Wine Pairings, special sales, and more.
As part of our Marketing Team, you will also be working on company communications, media relations, advertising, marketing material creation, social media marketing, email newsletter creation, content creation, community relations and more! You will also work on several marketing activities for the Adirondack Wine and Food Festival, a massive festival held the last weekend of June each year in Lake George! Someone creative and organized with a go-getter attitude would be ideal for this position.
Event Coordination:
  • Create, communicate, plan, promote, and oversee the execution of Tasting Room Events - Including Ticketed, Entertainment, and Promotional Sales Events that occur both in-store and online.
  • Examples of these types of events would be: Uncork & Craft, live music, trivia, wine, and food pairing events, Drink Pink, and Big Brothers Big Sisters fundraising events.
  • Organizing our participation in community events and fundraisers such as Adirondack Balloon Festival, Lake George Music Festival, etc.
  • Coordinate, with help from Tasting Room Staff, on-site setup, production, and take down for many events.
Marketing Duties:
  • Implement event marketing and promotional activities.
  • Plan and create trending and engaging content for events including advertising, email marketing, social media, and website content.
  • Capture and produce content through blog and marketing writing, photography, and videography.
  • Create and maintain community, media, and influencer relationships to “get the word out” about our brand, events, etc.
  • Coordinate our participation in wine competitions, community sponsorships, and donations, etc.
Team Player: Understanding that Adirondack Winery is a small business and as such, all employees must be prepared to jump in as needed on a variety of tasks with the well-being of the company as the ultimate goal. At certain times of the year, this staffer will be called upon to assist other departments or work in other areas of the business to accommodate business needs.
Physical Demands: The ability to frequently lift, move and load cases of wine (approx. 35lbs), Must be able to remain in a stationary position for at least 50% of the time, sitting or standing. Constantly operate a computer and other office types of machinery such as a calculator, copier, and printer. Must be able to remain on feet for extended periods while working tasting room events.
Working Conditions:
  • The ability to work in an office or event venue setting with multiple people and/or distractions.
  • THIS IS NOT A REMOTE POSITION.
  • Must be able to maintain reliable transportation to get to and from work.
Work Schedule:
While this is primarily an 8:45am-5:15pm office position, your presence at Tasting Room events to ensure proper execution is also required. This requires a flexible schedule, as most events occur on Thursday, Friday, or Saturday evenings, or Sunday mornings. For some events you will need to be there from setup to breakdown, while other events may just require a short visit to capture content and ensure planned execution.
Vacation Blackout Dates: Vacations longer than 5 days will be prohibited from June through September. Your presence is also required in mid-April at our Annual Anniversary Celebration and the last weekend of June for the Adirondack Wine and Food Festival.
Work Location:
  • Primary work location: Adirondack Winery Queensbury Headquarters, 395 Big Bay Road, Queensbury.
  • Secondary Work Location: Lake George Tasting Room, 285 Canada Street, Lake George.
  • Travel to other local community and networking events will also be required. Travel expenses are reimbursed.
Desired Qualifications:
  • 1-3 years of professional experience in an events/marketing capacity.
  • Bachelor's degree in marketing, event planning, or communications.
  • Graphic Design experience is a plus, not a requirement.
  • Basic Outlook, Excel, and Word skills are required.
  • Adobe Creative Suite experience preferred, not required.
  • Facebook / Instagram / Google Advertising experience preferred, not required.
  • Strong organizational and leadership skills.
  • Must be able to command the attention of a room full of people.
  • Must have own reliable vehicle.
PAY: Starting at $19-$22/hour depending on experience.
PERKS: Employee discounts including 1 free bottle of wine a week (worth $1000+ annually!); Reciprocal benefits at other major attractions in the area, free coffee, work outings, and more!
BENEFITS: Medical, Dental, and Vision insurance after 30 days of employment, 401K with employer match eligibility after 6 months of employment, Paid Time Off, and employee referral program!
Disclaimers: Nothing in this job description restricts management rights to assign or reassign duties and responsibilities to this job at any time. This job description is subject to change at any time.



About Adirondack Winery.:

Founded by lifelong lovers of the Adirondacks, Mike, and Sasha Pardy, Adirondack Winery is recognized as one of the most celebrated and acclaimed wineries in New York state. They offer over 30 fruit-infused and traditional varietal wines and their Tasting Rooms in Lake George, Bolton Landing, and Queensbury are frequently listed as top attractions to visit in the Lake George region. Adirondack Winery wines can be found in over 450 New York liquor stores and are available for purchase 24/7 at adkwinery.com. Adirondack Winery is also the presenter of the Adirondack Wine & Food Festival, held June 25th & 26th at Charles R. Wood Festival Commons in Lake George.MISSION STATEMENT At Adirondack Winery, our mission as a family-owned business is to provide our customers with delicious, award-winning, quality wines that are all hand-crafted locally. We provide an unparalleled selection of wines with something to satisfy every palate, from unique, fruit-infused wines to traditional white and red varietals and more! Whether you are reflecting on your experiences in the Adirondacks or reside in this beautiful region, our goal is for our guests to regard Adirondack Winery as the most memorable winery they have experienced and welcome our brand into their lifestyle. VALUE STATEMENTWe will accomplish our mission by adhering to the following values:Customer Relationships:We treat our customers as we would good friends, combining accurate, timely, dependable and exceptional customer service with a friendly rapport and welcoming atmosphere.Wine Experience:We invite our customers to join us in our journey through wine enjoyment, providing a wine tasting experience that is relaxing, fun and educational. We are proud that we foster many non-wine drinkers into wine learners and then wine lovers through this experience; Becoming as much a part of the customers' lives as they are of ours.Love Local:We aim to support our local area. We do this through sharing the beauty of the Adirondacks with visitors from all over via the local photography on our labels; by providing a wine experience that brings customers back to the region time and time again; and by donating to local charitable causes. We also do our best to source locally made foods and accessories to sell at our tasting rooms!Continuous Improvement:We are dedicated to the continuous growth and development of our people and business. We are consistently working to improve our wines and customer experience, as well as working to increase the availability and awareness of Adirondack Winery's products and services to the general public.Wine Making Passion:Adirondack Winery believes that great wine-making starts with a passion for wine. We have successfully translated our passion into a business we love and are proud of. We take pride in selecting the best ingredients and using a traditional, hands-on approach to wine making that is guided by our talented winemaker every step along the process. It is our dedication to quality and process that results in our outstanding, award-winning wines that can be enjoyed by everyone!Read more about Adirondack Winery's history at:https://www.adirondackwinery.com/About-Us




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