Director, Strategy (Audience Insights) Job at IPG Mediabrands
$140,000 - $160,000 a year
General information
Agency: Mediabrands
Function: Strategy
Seniority Level: Director
Employment Type: Full-Time
Location: New York, United States
Job Ref#: 15915
Description & Requirements
Position Summary
The ideal candidate is someone who is entrepreneurial and doesn’t mind that the day to day is a bit fluid. Ambitious brands seek us out when they have big ideas and need a nimble team that can execute through a streamlined process that makes it easy for clients. In this role, you’ll be part of a growing team and have the opportunity to implement processes, develop talent, and participate in building an agency with brands you’re passionate about. This role is ideal for someone who thrives on bringing ideas to the table, is a natural hand-raiser, and is comfortable in bringing proposed solutions to a client or tackling agency challenges. The Strategy Director has a strong working knowledge of media across all channels, is data driven in your approach and can easily identify the most effective strategies to address client need. This role will be responsible for planning audience-first, holistic communication strategies and campaign.
Lastly, we are looking for unique personalities who love marketing, challenging clients and know there is always a better way to get the job done.
Key Responsibilities
-
Client
- Maintaining excellent client relationships & understanding of the clients' key business and challenges
- Being considered a valuable contributor during client meetings with the ability to challenge others’ opinions in the right forum/manner
- Delivering innovative thinking that inspires leading edge solutions and award-winning breakthrough work – best in class work as standard (internally & externally)
- Arming the client team with knowledge & expertise to speak confidently about the strategic direction where required
- Measurable client & strategy business KPIs
Internal- Identify, develop & oversee the delivery of unique and innovative strategies to deliver the client’s desired results
- Demonstrate a good understanding of consumers & their behaviors
- Clearly demonstrate how the strategy delivers on the business need and focus on results and measurement
- Bring fresh thinking & inspiration into the Strategic Process to help the teams springboard to better Strategic thinking
- Drive usage of the Cultural Analytical Process/Tools to help teams find new insights that unlock growth
- Deliver executable, relevant, on brand platforms with the potential for fame/award entry
- Write cohesive communications architectures that deliver on the platform and give guidance for how the brand will play in culture
- Train, guide & assist the Strategy & Client teams in development and packaging of ideas
- Positively collaborate with SBU and independent creative partners, contributing to their/our client work
- Use qualitative and quantitative communications channel & cultural tool research to develop applicable insights into the consumer connection with the brand
- Partner with Analytics to develop new tools, inputting into the development of new & cutting edge proprietary planning, research and reporting models for Mediabrands
- Lead ideation team sessions in conjunction with the Media Planning team and relevant SBUs to generate creative & compelling communications ideas
Desired Skills & Experience
- 8+ years in integrated planning role in media, creative, innovation or communications discipline (digital, content, invention, social, activation)
- Ability to think differently: creative & adaptive, entrepreneurial, independently-minded; deeply immersed in cultural understanding and driven by a desire to know more the world / to better understand people’s motivations & behaviors in the shifting landscape
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is $140,000 to $160,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.
About Us
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com.
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