The Marketing Director is responsible for the overall operation of the marketing department. Reports directly to the Executive Director, the Marketing Director creates and manages the annual marketing plan for all aspects of the Retirement Community. Is accountable for the marketing proforma, activity and maintaining a viable waitlist which meets occupancy projections.

Responsibilities:

Maintains a good working rapport with all department personnel to assure marketing procedures are well coordinated.

Review, analyze and prepare reports and records relative to marketing to obtain required data for planning the marketing activities. Review status of process and ensure efficiency and effectiveness of all ads, direct mail and functions.

Develops promotional, public relations and networking plans to include ad campaigns and assigns logistics to Marketing Assistant.

Maintain Marketing Budget for Advertising, Forms and Printing and Contract Professional Services.

Answers and responds to inquiries, either phone calls, e-mails or walk ins, promptly and professionally answering all questions and scheduling appointments. Qualifies prospects for appropriate level of interest and need.

Process all applications, withdrawals and refunds, coordinating with Assistant for preparation of appropriate paperwork.

3-4 years experience in marketing, public relations or related field required. Experience working with elderly a plus. Comprehensive knowledge of retirement communities preferred.

Bachelor’s degree in a related field and three years experience in admission/public relations work or an equivalent combination of education and experience.

Demonstrate ability to work effectively with the public, in particular the elderly. Extensive sales or public relations experience. Demonstrate ability to work on and organize multiple tasks in a fast paced environment. Excellent problem solving abilities and human relation skills. Extensive experience and understanding of marketing management and public relations. Comprehensive knowledge of the techniques and methods necessary to process applications and agreements. Excellent problem solving abilities. Ability to relate effectively with prospective residents to assist then in visualizing their potential for active, secure and involved participation in the life of the community

Job Snapshot