Director of Analytics Job at The Bradford Hammacher Group
Overview:
We are hiring a Director of Analytics for our eCommerce team. This key role will report into the Vice President, This role functions as a strategic business leader within the digital marketing team and responsible for all things data to ensure that the business is utilizing data to make effective investment decisions that drive profitability. This individual will demonstrate an analytical and curious mind to understand customer behavior, identify trends, develop customer lifetime value models, create/enhance business dashboards, determine cross channel marketing attribution strategy, and manage 3rd party data houses. This role will partner with leadership, IT and internal teams to assess existing data assets, and appraise 3rd party vendor capabilities to ensure that the business is utilizing, and has access to, data to drive actionable decisions, as well as develop and provide business metric reporting and analytics. Additionally this role will work with internal business units to execute digital marketing initiatives and outline business requirements and plans. Performs research and analysis to identify incremental revenue streams for the business and provide insights regarding market trends, competitors, potential and existing customers, customer behavior, and current campaigns. This role will be responsible for managing a digital marketing team and will be responsible for hiring, training, coaching, evaluating and mentoring staff to include planning, approving, assigning, execution and checking of work. This role should be capable of taking on additional verticals and managing wider e-commerce functions. It is a highly visible leadership position with frequent interaction with internal teams and Executive leadership.
Ideal candidate is analytical, curious, entrepreneurial, a creative thinker and self-starter. Must have excellent interpersonal skills and have a background of success. Expert level proficiency with MS Office. Database experience a plus. The ideal candidate should have demonstrated experience in digital marketing and e-commerce industries while leading multiple verticals.
How you will contribute:
BHG at a glance:
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Impassioned…Emboldened…Infinitely Curious: The Bradford Exchange, part of The Bradford Hammacher Group family of brands, is a world leader in new product development. We have been selling joy for the last 50 years! Our global organization consists of 10 business divisions ranging from jewelry, apparel, collectible coins, home decor to holiday and so much more. We concept, create, design and market our creative products directly to our customers, and leverage licenses with the biggest names in entertainment and sports to bring unique and curated products to our customers across the globe.
We are hiring a Director of Analytics for our eCommerce team. This key role will report into the Vice President, This role functions as a strategic business leader within the digital marketing team and responsible for all things data to ensure that the business is utilizing data to make effective investment decisions that drive profitability. This individual will demonstrate an analytical and curious mind to understand customer behavior, identify trends, develop customer lifetime value models, create/enhance business dashboards, determine cross channel marketing attribution strategy, and manage 3rd party data houses. This role will partner with leadership, IT and internal teams to assess existing data assets, and appraise 3rd party vendor capabilities to ensure that the business is utilizing, and has access to, data to drive actionable decisions, as well as develop and provide business metric reporting and analytics. Additionally this role will work with internal business units to execute digital marketing initiatives and outline business requirements and plans. Performs research and analysis to identify incremental revenue streams for the business and provide insights regarding market trends, competitors, potential and existing customers, customer behavior, and current campaigns. This role will be responsible for managing a digital marketing team and will be responsible for hiring, training, coaching, evaluating and mentoring staff to include planning, approving, assigning, execution and checking of work. This role should be capable of taking on additional verticals and managing wider e-commerce functions. It is a highly visible leadership position with frequent interaction with internal teams and Executive leadership.
Ideal candidate is analytical, curious, entrepreneurial, a creative thinker and self-starter. Must have excellent interpersonal skills and have a background of success. Expert level proficiency with MS Office. Database experience a plus. The ideal candidate should have demonstrated experience in digital marketing and e-commerce industries while leading multiple verticals.
How you will contribute:
- Develop reporting on business metrics.
- Develop various analysis based on business issues or questions.
- Provide and present reports and to Executive leadership.
- Develop testing strategies.
- Performs research to identify revenue streams for the business.
- Research trends, competitors, and consumer behavior.
- Responsible for managing a digital marketing team, including hiring, training, coaching, evaluating and mentoring staff.
- Responsible for developing staff.
What you will bring and skills that excite us:
- BA/BS degree in Marketing of Finance, Statistics or related field.
- MBA and/or Master degree strongly preferred
- 10-15+ years’ progressive experience in responsibilities and decision making in digital / e-commerce marketing, marketing research and execution
- Strong marketing analysis skillset developed while working within digital/e-commerce marketing.
- Ability to gain solid understanding of Bradford’s business.
- Excellent aptitude for statistical/financial analysis is a must.
- Must be PC proficient in Microsoft Office with advanced skills in Excel.
- Experience with database applications (such as Access or Cognos) preferred.
- Understanding of SAS, SPSS, or other statistical software; Knowledge of a SQL based selection system, helpful.
- Proven project management skills – must be able to manage multiple projects and tasks and complete in a timely manner.
- Management/supervisory experience. Must be able to train, develop, mentor, and coach staff to grow them to the next level.
- Experience handling multiple marketing verticals is a preferred.
- Progressive experience relative to responsibilities and decision making.
- Must have excellent written and verbal communication skills.
- Ability to work with individuals at all levels in the organization.
- Attention to detail
BHG at a glance:
- Our scale: We have over 500 employees based out of our global headquarters right outside of Chicago, we have marketing operations in over 10 countries worldwide, and have over 32 million customers served.
- Compensation and benefits: We offer a competitive compensation plan and great benefits, with some benefits starting from day 1!
- We own the company: BHG is Employee Stock Ownership Plan (ESOP) which allows you to not only derive the benefits of working as an employee at The Bradford Hammacher Group, but also gain the benefits of being an owner.
- Professional Development: There is always room to learn! We offer a Professional Development Program, a Mentor Program, and LinkedIn Learning to our teams as well as additional hands-on training and development. Our teams utilize a continuous performance management and development structure for feedback, no dreaded annual reviews. We meet quarterly to focus on the future!
- Our values: Honesty. Innovation. Respect. Teamwork. Giving back. These are just some of the core values that drive our team members. Our team strives to build a culture of continuous feedback where anyone can share and create our “next big idea,” among diverse and inclusive teams.
- Flexibility and wellness: Whether it’s offering hybrid environment (onsite/remote) for our corporate staff, to a generous, front-loaded PTO and holiday package to all staff and corporate wellness initiatives like WW, an annual health fair and an onsite gym, we are committed to our team members well-being. New hires start with 16 days of PTO and 8 paid holidays per year.
- Perks and more: We have a Business Casual Work Environment, Health and Dental Insurance, Life Insurance, Disability Insurance, Paid Time Off (PTO) Program, Direct Deposit, Credit Union, Flexible Spending Accounts, Employee Assistance Program, Employee Referral Bonus Program, 401(k), Profit Sharing, Tuition Reimbursement, Onsite Cafeteria, Onsite Fitness Center, Corporate WW and Toastmaster’s memberships, a Peer Recognition Program, Product Discounts and more!
The Bradford Exchange is an Equal Opportunity Employer.
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