About our Company:

Bunkhouse is a hospitality company that is founded on the pillars of design, music, and authentic community-driven experiences. Bunkhouse operates and has designed, developed, and revitalized a celebrated portfolio of hospitality projects throughout the U.S., which include Hotel San José (sanjosehotel.com), Hotel Saint Cecilia (hotelsaintcecilia.com), Austin Motel (austinmotel.com), Jo’s Coffee (joscoffee.com), Hotel Magdalena and Summer House on Music Lane (hotelmagdalena.com), The Carpenter Hotel and Carpenters Hall (carpenterhotel.com) in Austin; Hotel Havana and Ocho (havanasanantonio.com) in San Antonio; Shady Villa Hotel and Stagecoach Restaurant in Salado, TX; Phoenix Hotel (phoenixsf.com) in San Francisco, California; and Hotel San Cristóbal and Benno (sancristobalbaja.com) in Todos Santos, Mexico, with plans for expansion and future projects throughout the U.S. and Mexico.

We're looking for:

The Marketing Director is a member of Bunkhouse’s brand + marketing team and has overall accountability for leading the strategy and execution of Bunkhouse’s annual marketing plans; leading promotional and growth efforts across all channels for the brand including digital and social media advertising, email marketing and CRM database performance; growing awareness of the brand into new markets globally; ensuring efficiencies across paid media budgets; and achieving key KPIs such as growth in audience, revenues, web traffic, leads and impressions.

The Director, Marketing is responsible for providing 360-degree strategic planning for promotion of all brand initiatives for our hotels, food & beverage outlets, Jo’s coffee shops, retail, and special events & activations. This role reports directly to the Vice President of Brand for Bunkhouse to ensure the brand’s strategy is implemented correctly.

Knowledge, Skills, and Abilities:

• 7+ years’ Marketing experience
• Bachelor’s degree in marketing or hospitality management or equivalent training
• Outstanding communication skills in English, both written and verbal. Multilingual Preferred.
• Computer proficient.
• Sound decision making; the calm in the storm.
• Act with integrity & confidence; our reputation is paramount to our success.
• Ability to manage change effectively.
• Proven leadership that helps the company achieve its overall performance and profit goals and inspires and motivates the team.
• Highly motivated and pro-active; act with professionalism and positivity in all interactions.
• Ability to deliver high and consistent service standards.
• Ability to multitask, work in a fast-paced environment and have a high-level attention to detail.
• Flexibility to work a varied schedule, which may include weekends and holidays.

Bunkhouse is an equal opportunity employer and values diversity. All employment is decided based on qualifications, merit, and business need.

Job Requirements:

DIGITAL MARKETING

• Work with the Director, Revenue + Digital Strategy to oversee the strategy and execution of Bunkhouse’s paid digital efforts (PPC, SEO, Paid Social Media, Google Hotel Ads, etc.) into new markets
• Partner with existing hotel property Marketing leads to properly strategize and execute paid digital efforts in existing markets
• Co-manage our global digital agency of record and partner with them in driving these efforts on an executional level with strategic oversight
• Ensure paid targeting segments are consistently being refreshed to reach new eyes globally in way that properly represents Bunkhouse brands
• Set goals and track performance on a weekly and monthly basis to maintain a healthy rate of growth across our key KPIs including but not limited to: email database, website traffic, impressions, leads and corresponding revenue
• Be a leader in overcommunicating any wins or challenges along the way to ensure Bunkhouse is proactively growing its global brand awareness to ensure successful new hotel openings around the globe

PERFORMANCE MARKETING

• Routinely meet with Revenue and Sales teams to identify revenue needs, then collaborate with the Brand Creative teams to create engaging content and original promotional campaigns, in turn, helping increase the likelihood of efficient conversion rates
• Convert OTA bookings to direct business, increasing brand awareness and overall traffic to Bunkhousehotels.com and engagement (time on site)
• Ability to analyze KPIs to discover best practices and shift efforts accordingly
• Oversee the reporting structure, provide pacing updates throughout each campaign and communicate with Sales/Revenue on performance during weekly meetings

TECHNOLOGY, WEBSITE AND THIRD-PARTY TRACKING

• Maintain the functionality of current tracking methods across all marketing channels and oversee the project management on any implementations needed to be able to gauge campaign effectiveness
• Leverage analytics tools to create a deep understanding of our online audience, use these learnings to optimize our own content and to ensure resources are being spent on what will work, while maintaining a healthy environment for testing new ideas/concepts
• Partner with Brand Creative and Revenue teams to constantly monitor and update our brand website to ensure that content, functionality, user-journey and overall website performance are functioning and to consistently identify areas for improvement
• Implement technology into the daily workflow that mitigates user-error and allows for scalable processes that can extend to new properties globally

CRM & DATABASE GROWTH

• Oversee the CRM database system and act as a point of contact on all CRM and data retention efforts
• Review, analyze and adjust strategic efforts monthly to maximize all marketing and hotel email communications
• Strategically create database growth YoY
• Foster new techniques and partnerships globally to help with aforementioned database growth in our top feeder markets
• Collaborate with hotel properties to identify, manage and collect customer data through strategic touch points during guests stays and digital interactions
• Monitor CRM systems to comply with global data privacy laws with Legal Affairs team and adjust and implement new systems as needed

PARTNERSHIPS & ADVERTISING

• Discover new & nurture existing relationships with local and global partners and media outlets that introduce the brand to new audiences through shared promotions, advertising, sweepstakes and data acquisitions
• Oversee the partnership/advertising agreement process for large-scale brand and property-level partnerships and manage deliverable terms
• Field and analyze ROI and value for new events and partnership requests and evaluate annual partnerships results to adjust YoY to maximize continued
• Responsible for the development and implementation of Bunkhouse’s non-digital advertising strategy, when applicable, to grow brand and new hotel opening awareness in new and upcoming markets
• Develop marketing, brand and sales materials

LEADERSHIP & EDUCATION

• Enforce guidelines for property-level promotional and digital activity in order to effectively govern, educate and properly roll out new initiatives
• Liaise with platform partners such as Facebook/Instagram, Google, YouTube, etc. to keep in the know about upcoming beta programs, new advertising features or products and any potential opportunities for Bunkhouse to be included in first-to-market features
• Always monitoring and policing both internally and externally that Bunkhouse’s imaging/branding in all marketing materials including logos, collateral, media kits and digital promotions is correct and follows the brand guidelines
• Manage and update as needed the internal brand digital strategy guide to team on the current landscape, how Bunkhouse aligns with it and what we’re doing to ensure we’re at the forefront of digital marketing in general
• Lead monthly property marketing meetings and provide monthly marketing reports
• Lead the marketing team and manage staff hiring, firing and performance reviews
• Participate in the annual budgeting and budget presentation process for all properties
• Follows direction and task assigned set by VP, Brand

Based upon fluctuating demands of the operation and to exceed customer expectations, it may be necessary to perform a multitude of different functions not specifically related to this position. This person may be expected to perform other tasks and duties as needed or as directed. Furthermore, employee responsibilities and job descriptions are subject to review and revision.

Working Conditions/Environment:

• The noise level in the work environment is usually moderate, typical of a hotel/restaurant/office setting
• The person in this position may have to lift/carry up to fifty (50) pounds on a daily basis; anything over fifty (50) pounds is considered a minimum two (2) person lift
• The person having this position may have to remain stationary for one (1) hour, move about/traverse property spaces, push, kneel, bend, balance, squat, reach and stretch for up to eight (8) hours per day

Bunkhouse is committed to providing access and reasonable accommodation in its services and employment for individuals with disabilities. To request disability accommodation in the application process or for a specific position, contact Bunkhouse Human Resources at hr@bunkhousegroup.com or (512) 852-2311.

Benefits:

Bunkhouse offers a liberal working environment that encourages individuality and creativity. We offer a superior benefits package to employees who work 20 hours/week or more that includes:

• Highly subsidized Medical, Dental and Vision insurance
• Company paid Life Insurance and Long-Term Disability coverage
• Short Term Disability coverage
• Generous Paid Time off (Full Time)
• Free stays at Bunkhouse hotels (Full Time)
• 401k with company matching
• Employee Discounts (50% off on food & beverage!)
• 8 weeks paid Parental Leave (Full Time, after 1 year employment)

Bunkhouse Core Values:

• BE REAL. We treat everyone like human beings. We are respectful and authentic, we listen, and we develop meaningful relationships with guests, customers and each other. We encourage our employees to have a voice and to use it to improve the work we do.
• CREATE MAGIC. In design, service and all things, we go above and beyond to inspire. Every detail counts, and we believe that our work is a collaboration that depends on all of us bringing our creativity and passion to work with us every day.
• BE HERE NOW. In our work, creating a sense of place is important. We contribute to the fabric of our respective communities by honoring, representing and supporting the communities in which our businesses exist. We make it our goal to be experts on our cities, and we leave travelers with a sense of where they have been.
• EMBRACE ADVENTURE. We don’t always know where the road will lead, but we know that we’ll have each other along the journey. We strive to learn and grow from our experiences, to create meaningful structure along the way and, in some cases, to embrace chaos when necessary.
• LOOK TOWARDS THE FUTURE. We work with a spirit of continuous improvement in all areas. We seek to provide a path of growth for all of our employees and for Bunkhouse as a whole.

Preferred