Digital Media Coordinator Job at Zeta Tau Alpha Fraternity
Position Title: Digital Media Coordinator
Reporting Relationship: Director of Digital Media
Position Status: Non-exempt, hourly, full-time
Position Location: Carmel, Indiana
Position Summary: The Digital Media Coordinator is a fast learner and creative thinker. In this role, every day will look different as you help optimize, create content for and update ZTA’s digital presence—on social media, via email marketing and for ZetaTauAlpha.org. The right candidate has experience in multiple aspects of digital media, is passionate about audience engagement and would be a fierce advocate for the ZTA brand.
Qualifications:
Reporting Relationship: Director of Digital Media
Position Status: Non-exempt, hourly, full-time
Position Location: Carmel, Indiana
Position Summary: The Digital Media Coordinator is a fast learner and creative thinker. In this role, every day will look different as you help optimize, create content for and update ZTA’s digital presence—on social media, via email marketing and for ZetaTauAlpha.org. The right candidate has experience in multiple aspects of digital media, is passionate about audience engagement and would be a fierce advocate for the ZTA brand.
Qualifications:
- Bachelor’s degree in communication, marketing, journalism or another related field
- One to three years of professional experience in social media and digital media (including on-campus or internship experiences)
- Excellent understanding of best practices for social media (including TikTok, Instagram, LinkedIn, Facebook and other emerging platforms), email and website
- Familiarity with What You See is What You Get (WYSIWYG) web editors required; HTML knowledge a plus
- Working knowledge in one or more of the following: Adobe Illustrator, InDesign, Photoshop, Dreamweaver; Premiere Pro and/or After Effects (or equivalent) a plus
- ZTA or other fraternity/sorority membership is a plus.
Responsibilities:
- Work closely with the Director of Digital Media on the overall strategy for social media, email marketing and website content
- Work with cross-departmental teams to create and share content for ZTA’s digital presence
- Report on and analyze ZTA’s digital presence and audience engagement using qualitative and quantitative data and put that data to use in daily work/future projects.
- Format and send mass emails as well as occasionally create content for e-newsletters.
- Provide maintenance for ZetaTauAlpha.org, regularly checking for outdated content, incorporating content from other departments.
- Uphold the ZTA brand visually, creatively and in written tone/voice.
- Potential for travel on an as-needed basis to attend ZTA events (like conventions) or visit chapters/local events to gather content.
- Additional opportunities to take on responsibility based on the experience/skills of the applicant.
Key Skills and Attributes:
- Team-oriented and invites new ideas, opinions and feedback from various stakeholders
- Strong skills in social media strategy, creativity, multitasking, critical thinking and project management
- Ability to analyze and apply audience insights to inform content decisions
- Embraces and seeks out opportunities for learning new skills
- Constantly seeks ways to improve upon past projects and strive for excellence
- Presents information concisely and accurately, with keen attention to detail
Ready to apply?
- Include a portfolio of work with your resume
- Visit www.zetataualpha.org/Careers to apply directly through our website
About Zeta Tau Alpha Fraternity:
Zeta Tau Alpha was created to make a difference in the lives of our members by developing the potential of each individual. Our goal is to connect members through a close bond of sisterhood and to build up a purer and nobler womanhood in the world. This womanhood is made of many individual women and it celebrates the uniqueness each sister brings.
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