Digital Marketing Specialist Role Objectives and Responsibilities

Reports To: VP of Marketing

Summary

AxisCare is an award-winning home care scheduling and management software (web application) serving non-medical home care agencies in 8 countries and all 50 states. With a mission to transform home care operations, empowering agencies to provide better care, our team is motivated by these guiding principles: Driven for Excellence, Treat Others Well, and Embrace and Champion Growth.

We are looking for a dependable, organized, and passionate Digital Marketing Specialist to play a key role in driving AxisCare’s brand through our digital marketing efforts, with a special focus on supporting the Client Success division.

Responsibilities:

• Create and implement successful marketing strategy for the Client Success division of AxisCare that will generate excitement within current customer base for AxisCare’s add-on services, integrations and market features through email marketing, in-app messaging, webinars, events, and other marketing-related activities
• Help maintain relationships and marketing initiatives with our integrated or referral partners
• Be familiar with and actively promote integrated partners and their products through targeted marketing and promoting up sales and cross sales to current client base
• Generate qualified leads for Client Success team
• Plan and execute successful user conference in collaboration with the Director of Client Success and support other trade show activities as needed
• Maintain an accurate record of past campaign results to determine the most effective marketing approaches to inform future campaign tactics
• Manage data, leads, and email list hygiene in CRM (HubSpot)
• Coordinate paid advertising campaigns with the support of an agency
• Maintain website hygiene with support of an agency
• Track and report marketing analytics to company management
• Collaborate with other marketing team members to produce high quality marketing materials for company products and services
• Stay up to date on home care industry news
• Participate in accomplishing company goals by accepting ownership for new and different requests

QUALIFICATIONS AND SKILLS

• Experience with building email marketing campaigns from strategy and planning to design and implementation
• Ability to work and thrive in a fast-paced, rapidly changing work environment
• Eye for design and the ability to deliver constructive feedback on projects to the creative team
• Team oriented
• Self-starter, motivated by helping others succeed
• Strategic thinker
• Knowledge of marketing digital tools and best practices
• Solid verbal and written communication skills
• Ability to effectively manage multiple priorities, prioritize tasks, and work well under pressure
• Outstanding organizational skills
• Solid computer skills, including Excel, web analytics, and ad managers (experience with HubSpot a plus)

Education

• Bachelor’s degree in Marketing, Public Relations, Business, or equivalent training preferred

Work Experience

• Two years or more relevant work experience preferred

Working Conditions

• Manual dexterity required to use desktop computer and peripherals
• Utilization of phone, other software needed, and email to

perform job functions

Compensation

• Salary (determined by experience / skills)
• Medical insurance is covered in full for the employee (Medical, Dental

and Vision)

• Company will provide laptop and other needed computer equipment

About AxisCare
According to Pew Research, roughly 10,000 baby boomers turn 65 every day, and the American Society on Aging calculated that an American has a 70% chance of needing help with activities of daily living such as dressing, bathing, hygiene, etc. This has led to an unprecedented increase in Home Care agencies in the U.S. and abroad who strive to help those who have difficulty helping themselves, specifically offering non-medical (also referred to as non-skilled) services to seniors in their homes.

AxisCare was started in 2011 by industry leaders to help meet the demand for a more user-friendly and mobile-compatible solution. Our product is a web-based management platform that helps agencies manage CRM and
marketing, Caregiver/Client scheduling, billing, payroll and much more. Headquartered in Waco, TX, AxisCare has clients in all 50 states as well as 6 other countries. We are a fast-growing company seeking high-performing
individuals looking for a fast-paced, autonomous working environment.

Job Type: Full-time

Pay: From $50,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday
• No weekends

Ability to commute/relocate:

• Waco, TX 76710: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Copywriting: 1 year (Required)
• Email marketing: 1 year (Required)

Work Location: One location

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