Digital Marketing/CPP Administrative Aide Job at Grand Haven City Hall
Position Summary
We are hiring for a Digital Marketing/Central Park Place Administrative Aide! Each year the City welcomes hundreds of thousands of visitors to its vacation playground and this role is key to shaping the visitor experience at Central Park Place (formally the Community Center). This role will perform a wide range of secretarial, clerical and hospitality tasks, with a strong emphasis on marketing and social media.
Position Description
Responsibilities
An employee in this position may be called upon to do any or all of the following essential functions. These examples do not include all of the duties which the employee may be expected to perform. To perform this job successfully, an individual must be able to perform each essential function satisfactorily.
1. Assists with and provides clerical support for the department, administrative processes and customer service needs, both internally and externally.
2. Answers phones, directs callers, makes reservations and provides assistance and information to rental customers.
3. Assists with the design and execution of social media campaigns that build brand awareness, engage customers and increase revenue for the department.
4. Assist in creating and distributing relevant content for newsletters, website and all social media platforms.
5. Track and report on social media engagement to identify high performing ideas and campaigns for scalability.
6. Performs other related work as required.
1. Assists with and provides clerical support for the department, administrative processes and customer service needs, both internally and externally.
2. Answers phones, directs callers, makes reservations and provides assistance and information to rental customers.
3. Assists with the design and execution of social media campaigns that build brand awareness, engage customers and increase revenue for the department.
4. Assist in creating and distributing relevant content for newsletters, website and all social media platforms.
5. Track and report on social media engagement to identify high performing ideas and campaigns for scalability.
6. Performs other related work as required.
Knowledge, Skills and Abilities
Required Knowledge, Skills, Abilities and Minimum Qualifications:
The requirements listed below are representative of the knowledge, skills, abilities and minimum qualifications necessary to perform the essential functions of the position. Reasonable accommodations may be made to enable individuals with disabilities to perform the job.
- A high school diploma or equivalent is required supplemented with additional vocational training or college level coursework.
- One or more years of experience in secretarial or administrative support is preferred.
- Knowledge of general office operations and administrative procedures and practices.
- Knowledge of City services, organizational structure, and departmental operations to effectively direct and assist the public.
- Skill in the use of office equipment and technology, including computers and other related software, and the ability to master new technologies.
- Creative Skill set for boosting sales and social media engagement resulting in greater brand awareness
- Well versed in major social media platforms including, Facebook, Twitter, Instagram and Pinterest
- Knowledge of social media analytics software including Facebook Insights, Google Analytics and Twitter Analytics to track audience engagement and campaign performance.
- Ability to communicate effectively and present ideas and concepts orally and in writing.
- Ability to prepare accurate and professional documents, records, reports, and correspondence.
- Ability to establish effective working relationships and use good judgment, initiative and resourcefulness when dealing with employees, City officials, professional contacts, community leaders, the media, and the public.
- Ability to provide positive customer service according to City standards and policies.
- Ability to type and enter data with speed and accuracy.
- Ability to multi-task, work independently and work effectively under stress within deadlines and changes in work priorities.
- Ability to assist in providing a variety of hospitality services, including but not limited to: table/chair set up, making coffee, setting up audio/visual equipment, kitchen equipment, empty trash when necessary, etc.
Physical Demands and Work Environment:
The physical demands and work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee regularly works in an office setting with a controlled climate where they sit and work on a computer, communicate by telephone, email, or in person, and move around the building as needed.
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