Campfield General Manager Job at Snow Peak USA
The Snow Peak Person is both an outdoor enthusiast and a passionate creative. They believe in their talents and capabilities, are thoughtful in their approach and have a deep appreciation for their work and the world around them. Snow Peak People don't shy away from growth or new challenges; they're team players who prioritize connection and communication – and they're serious about play.
In 2023, Snow Peak will open its first Campfield in the USA. Located 2.5 hours from Portland, OR and 3 hours from Seattle, WA in the Pacific coastal town of Long Beach, WA, the Snow Peak Campfield is a modern reimagining of the campground experience.
Open year-round to the public, the Campfield will offer a mix of accommodation options ranging from simple tent sites to fully outfitted glamping sites to climate-controlled, Snow Peak designed cabins. A suite of Snow Peak camping products are available for rent or purchase on-site to provide Snow Peakers the best experience possible, whether it's their first time camping or their hundredth.
Community amenities include a modern camp store and café, elevated bathroom and shower facilities, and a soaking and sauna facility inspired by Japanese onsens. A physical incarnation of the Snow Peak outdoor lifestyle brand and the proof of concept for future expansion, the Campfield is one of the most immersive and experiential opportunities for Snow Peakers, and one of the most important strategic initiatives at Snow Peak USA. For more details on the Campfield, see the landing page here."
The successful General Manager is an enthusiastic and entrepreneurial leader who will oversee all aspects of the Campfield business including guest experience, campground and store operations, and staffing. This manager will be responsible for the financial performance of the Campfield through building a resort experience that inspires new and repeat guest bookings, sound management of operational costs and inventory, and overseeing innovative marketing initiatives integrated with the unique aspects of the region and the Snow Peak brand. This person will lead the Campfield strategic objectives, inspire Campfield staff, build partnerships within the local community, and represent the Campfield as a departmental leader within Snow Peak USA.
This position is a full-time salaried, exempt position and reports to the Chief Futures Officer. The compensation for this position ranges from $80,000-$100,000 per year, depending on experience. This position is based in Long Beach, WA, and requires availability on some evenings, weekends, and holidays.
THIS POSITION MIGHT BE A GOOD FIT IF YOU
- Share a passion for the outdoors and the beneficial role it plays in people's lives
- Express curiosity and creativity by taking initiative and be resourceful
- Understand your effect on business targets
- Make a memorable impact by being approachable, respectful, responsible, and joyful
- Value all people for their skills, experience, and unique perspectives
WHAT YOU WILL DO
Launch Campfield Business
- Immerse with Snow Peak teams to understand brand strategy, company vision and values, and the Snow Peak camping style
- Collaborate with Snow Peak departments on their various workstreams necessary to launch resort operations (targeted opening in Q3 2023)
- Recruit, hire, onboard, inspire, train and manage opening Campfield staff
- Establish a guest experience that meets or exceeds their expectations and connects guests to the Snow Peak brand
- Develop and execute a booking management approach that meets or exceeds year one performance targets
- Create and document operating standards in collaboration with New Ventures and Retail teams
- Establish meaningful relationships with regional stakeholders and represent Snow Peak as a business leader in the community
- Model an entrepreneurial approach to trying new approaches to build business success
- Debrief learnings and optimize for continuous improvement in year two
Lead Campfield Strategy
- Plan and implement strategic objectives that fulfill the mission and the goals of the department efficiently and effectively in collaboration with leadership team
- Evaluate, improve, and report the efficiency of business processes and procedures to enhance profitability and qualitative results
- Engage in effective feedback systems to monitor and communicate operational and strategic alignment with company objectives
- Prepare and present reports to key stakeholders
- Manage departmental budget and profitability metrics
Manage Campfield Operations
- Oversee booking management strategies that optimize revenue
- Oversee end-to-end guest experience, from booking through post-stay
- Oversee Campfield Marketing initiatives in collaboration with Snow Peak marketing teams
- Oversee onsite programming in collaboration with community partners
- Oversee facilities, property maintenance and housekeeping
- Oversee retail store and café teams and inventory management
- Resolve escalated customer issues
- Develop and maintain productive community partnerships
- Establish and maintain employee, guest, and operational policies
- Ensure that health, safety, and security rules/regulations are followed
Supervise Campfield Team
- Manage Facilities and Guest Experience teams at the Campfield
- Collaborate with Human Resources to recruit, hire and train an effective, suitable team
- Develop, implement and adjust workforce strategy that responds to seasonal nature of business
- Teach, model, and inspire the Snow Peak values among Campfield staff
- Monitor employee work schedules including assignments, training, paid time off, and overtime
- Develop employees by coaching, mentoring, and providing effective performance feedback
- Communicate transparently and resolve conflicts to foster a successful team that encourages the appreciation of diversity as well as cohesiveness
Performs other related duties and projects as assigned
MUST HAVE
Education/Experience
- Bachelor's degree or equivalent experience
- 7-10+ years working in a lodging hospitality environment, preferably outdoor/resort
- 3+ years managing or leading a team of at least 25 employees
Skills
- Proficient understanding of resort/lodging operations, including booking and revenue optimization, guest experience, and back of house operations
- Ability to learn new computer programs and software
- General knowledge of employment laws and regulations
- Proficient expertise in excel and analytical reporting
- Proficient understanding of the financial and business acumen to drive profitability
- Intermediate understanding of Microsoft Office Suite or related software
- Excellent verbal and written communication skills
Abilities
- Entrepreneurial spirit – courage to take calculated risks to drive business success
- Ability to learn quickly; creatively solve new problems
- Proficient presentation and public speaking to convey concepts
- Excellent leadership and management skills with ability to motivate
- Excellent interpersonal, negotiation, and conflict resolution skills
- Superior time management skills with a proven ability to efficiently manage multiple, concurrent, time-sensitive projects and priorities
- Superior customer service
- Ability to respond in-person to on-call issues as needed in a timely manner
Physical Requirements
- Prolonged periods standing
- Must be able to lift 50 pounds at times
- Regular interaction with the public
NICE TO HAVE
- Experience with Japanese language and culture
- Experience in the outdoor, retail, or apparel industries
All of our employees enjoy paid time off for making an impact and qualifying sick leave. All of our employees are also eligible for wilderness first aid certification, donation matching, annual company retreat and/or camping trip, mass transit assistance, access to online professional development training, a Snow Peak gear package, a seasonal Snow Peak Apparel allowance, access to outdoor gear discounts, and generous discounts on Snow Peak gear and apparel.
In addition, our regular full-time employees also have access to medical coverage with vision and alternative care, comprehensive dental, employer match to retirement contributions, paid vacation and holidays, bike commuting allowance, free mental health appointments, and paid parental leave.
At Snow Peak we value all of our employees by providing competitive and equitable base pay, and by promoting a progressive culture of trust, collaboration, inclusion, and development.
All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, or other protected status, such as race, religion, color, national origin, sex, gender identity, sexual orientation, marital status or age. With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. Snow Peak USA is committed to leveling the playing field, and we encourage women, people of color, and those in the LGBTQ+ communities to apply for positions even if they don't necessarily check every box outlined in the job description. Please still get in touch – we'd love to connect and see if you could be good for the role.
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