Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities
IBM's purpose is to be the catalyst that makes the world work better. As an IBMer, you will play a vital role in bringing that purpose to life for our clients in the weeks, months and years to come to help them understand who we are, what we do and how we can help them solve their biggest challenges.

The Brand Marketing team within IBM Marketing is seeking an Brand Manager responsible for developing and managing awareness and considerations level advertising assets for the brand in partnership with our agency partners and internal stakeholders.

This role involves working closely with cross-functional teams and markets to develop testing plans of global creative assets to ensure the messages communicate key points, resonate with target audiences and meet company-wide business and marketing objectives. The role is also responsible for developing, managing the creative rotation across all US media channels and communicating adjustments and strategies to key members of the global brand team.

The role will have opportunity to work on the development of end to end campaign creative assets and processes.The role needs to have an intimate understanding of testing methodologies, our target audiences and offerings, and experience applying data to create insight and strategy. This will require working closely with MI, product and messaging subject matters experts to ensure we are developing the appropriate testing methodologies and deploying our content strategically.

In addition, a solid understanding or interest in the advertising industry, rich storytelling techniques and agency management will enable this role to raise the creative bar and drive positive perception for the IBM brand.Other responsibilities may include:

• Partner closely with MI, brand, product marketing, sales, communications and other cross-functional teams
• Lead the development of creative and go to market testing plans
• Define the creative rotation across all US media channels
• Identify and communicate actionable insights based on testing results

Required Technical and Professional Expertise

• 7+ years experience in marketing research
• Growth mindset with an appetite to experiment, fail fast in the spirit of ongoing learning and improvement
• Experience in research, analytics and developing insights from multiple data sets
• Ability to problem solve, pivot and provide transparent communication in a fast-paced work environment
• Strong written and verbal communication skills, with rigor around attention to detail
• Extremely strong organizational skills
• Intellectual curiosity and the desire to learn technical topics
• Collaborative, team player mentality with a passion for process improvement
• Ability to translate feedback across stakeholders into directional guidance for agency partners
• Ability to foster collaborative, long-term thinking that drives unification across multiple stakeholder groups.

Preferred Technical and Professional Expertise

• Experience working with highly matrixed organizations
• Experience managing global campaigns
• Experience working with tools - Airtable and Adove Workfront

IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

This job requires you to provide your COVID-19 vaccination status with supporting documentation, where legally permissible.

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

This job requires you to provide your COVID-19 vaccination status with supporting documentation, where legally permissible.

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being

- Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs

• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
• Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

We consider qualified applicants with criminal histories, consistent with applicable law.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.