The Assistant Brand Manager role is responsible for execution and optimization of the marketing plans for new and existing products within product lines and groups. Collaborates with integrated marketing, creative to ensure plans are executed well and adapt to changing needs of the plans, based on new information.

Duties and Responsibilities

Key contributor to Brand team and responsible for execution and on-going optimization of marketing plan
Understands Insights & Analytics data and recommends changes/ optimization to support marketing and product strategies
Owns the execution of activation plans for existing and new product lines within assigned product groups, working with Integrated Marketing to maximize effectiveness
Assists with internal/external creative team to brief and develop creative to execute against media marketing plan and social media plans
Assists in development of content strategies and themes for assigned product groups
Collaborate with customer planning and strategy to support sales presentations, demos, materials development
Leads the product development process and develops business cases to assess market potential
Performs day-to-day business management activities and executes other projects or activities as requested
Manages volume forecast
Measures business performance, develops recommendations to address performance vs. plan
Supports delivery of brand’s P&L goals and the creation and delivery of the financials of assigned product groups
Lead cross-functional teams in the development and delivery of strategies to meet short- and long-term goals
Supports development and implementation of marketing mix including pricing strategy, active sku management, category management and assortment optimization
Decision Making/Problem Solving
Decisions day to day to execute marketing plans
Approval on creative, based on the knowledge of the marketing plan
Recommendations to bring to Marketing leader for integrated marketing ideas

Education

Minimum: 4 year BA/BS degree required in Marketing, Business, Relevant field
2 year Masters preferred

Experience

Minimum 3-4 years of CPG relevant experience
OR Minimum 1-2 years of CPG relevant experience and advanced degree (MBA)

Other Experience

Nielsen, SPINS and IRI data analytics review experience

At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a wide variety of candidates, and we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

At Glanbia our culture will celebrate individuality, knowing that together we are more.


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