Who We Are:
Born in sunny San Diego, Blenders Eyewear was forged from fun. It all started in a crowded California club in 2012, when founder Chase was inspired by a simple set of off-brand shades and a dope DJ set. What began as a night with close friends and good tunes turned into a full-blown passion for sunglasses and a belief that great style didn’t have to come with a big price tag.
Our Mission:
At Blenders, we design Sun, Snow, and Prescription eyewear with the understanding that compromise is overrated. Every creation is equal parts stylish, performance-driven, and price-friendly—no exceptions. We craft gear for those who lust for life’s adventure and believe it’s better to “Blend Out” than blend in. So if you’ve always felt the day sounds better when you press ‘Play’ on your passions; that hard work is the hook that makes life’s song work; and that great things really can be born from a good time, you should hit us with your credentials. Because like us, it sounds like you’re here to change the game, not just play it.
The Future Is Bright at Blenders… are you ready to Live Forward together? We’re searching for a VP Product—let us know you have what it takes below!
Position Overview:
Reporting to the CEO the VP of Product’s responsibility is to provide a comprehensive and creative product vision for the Blenders brand with the ability to bring new product ideas into fast actionable concepts. This role will lead the design of all Blenders Eyewear products—exploring and developing the future of our design philosophy.
The VP of Product is responsible for leading and inspiring the development of product lines, developing original concepts, and identifying growth opportunities across all product categories. The VP of Product will set the category, design, engineering, and compliance strategic and directional foundation for the company’s products.

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Essential Functions and Responsibilities:*

• Leadership
• Responsible for day-to-day leadership of the department to ensure concepts and ideas are in alignment and support category, company, and strategic goals.
• Provides leadership and direction of overall product development and design
• Effectively manages the product team budget, team development and staffing needs.
• Leads and motivates a high-performance Product Design team to create a product line that stays true and consistent to the Blenders brand and story
• Inspires, mentors, and motivates a team, fosters growth and continued development of all team members.

• Research, Strategy and Innovation
• Conducts research that includes market trends as well as new ideas in innovation, development and design
• Drives integration with Marketing to help build and interpret brand development, consumer insights, Marketing themes, campaigns and storytelling into product direction.
• Provides valuable and creative insight based on competitor analysis, market research, industry standards and practices, and technological and engineering advancements
• Maintains a strong relationship with the Marketing, Customer Success, Retail and Operations departments in order to understand points of improvement specific to the design of future products, sales volume and sales performance

• Product Planning and Execution
• Leads the long-term product vision with clear point of differentiation for product positioning, pricing, hierarchy, and technology integration aligned with brand direction
• Leads the creation and management of merchandising and assortment strategies and financial plans to achieve maximum efficiency, differentiated product and growth objectives.
• Drives decision-making on what products we should design and why—including material, packaging, shape and technical design
• Develops new product concepts with a focus on increased innovation and idea generation that is in line with our brand positioning and sales strategy
• Leads the creative product process from product creation, design language and architecture
• Accountable for timely management of the product calendar
• Oversees factory execution, ensuring final products meet brand and quality standards

Key Relationships:

• Internal
• CEO
• Marketing Department
• Creative Department
• Customer Success Department
• Operations Department
• Retail Department

• External
• Parent Company: Safilo
• International Factories
• Brand Athletes + Partnerships

Skills and Work Requirements:

• Education/Background
• Bachelor's Degree in Product Design, Industrial Design, or Graphic Design.
• 12+ years of experience in Product Design. Eyewear or Adventure sports industry
• Strong understanding of the global eyewear market, industry trends, competitive landscape, and product innovation
• Track record of success in product range growth and introducing new products and technologies.

• Tools
• Extensive experience in Illustrator, Photoshop and InDesign.
• Experience in CAD, 3D Printing and Modeling

• Soft Skills
• Ability to strike a balance between creativity and critical thinking in a fast-paced environment.
• You have experience leading a team and are a team player. You contribute positively to team dynamic, cultivate passion and productivity.
• You are a great collaborator, able to work within a team of designers and also cross functionally with Operations, Marketing, Customer Success, Retail, etc.
• You understand the customer - you're deeply empathetic when it comes to understanding consumers and enjoy doing user research to inform building innovative, new products they'll love.

• Work Requirements
• Must work onsite from the San Diego office on a hybrid schedule
• Normal working hours are Monday through Friday (8:30AM-4:30PM PST).

**The anticipated salary range for this position is $160,000 - $200,000/yr. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and location. Certain positions are eligible for additional forms of compensation such as bonuses or commissions.

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*Disclaimer:
The above job description is meant to describe the general nature and level of work being performed. It is not an exhaustive list of all responsibilities, duties and skills required for the position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws.
All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees.
Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an “at-will” basis.

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Job Type: Full-time

Pay: $160,000.00 - $200,000.00 per year

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