Specialist- PR & Communication (Public Relations) | Detroit, MI Job at Henry Ford Health
The Specialist, Public & Media Relations supports public relations, communications and storytelling strategies that enhance the power of the Henry Ford Health brand. With the curiosity of a reporter, the specialist is committed to developing relationships with subject matter experts and identifying impactful stories with the potential to generate earned media and other opportunities across a variety of audiences. The specialist pitches stories to media partners; writes press releases, news articles, media advisories, social media and other digital content; fields media requests in an appropriate and timely manner. Committed to staying up to date on current events, the specialist works to identify meaningful ways Henry Ford Health experts can contribute to local and national conversations and also assists with helping the team measure success. The specialist also works regularly with other communications, marketing and consumer experience colleagues to highlight positive news coverage and assist with executive communications. Committed to personal growth and career development, the specialist is passionate about advancing the health and well-being of our community. This position reports to the Manager, Public & Media Relations Strategy.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
- Supports public and media relations by developing and implementing strategic, proactive and innovative public relations and storytelling strategies promoting advancements in areas including research, clinical care, and medical education; community health and mission-based storytelling; philanthropic gifts, and the health system’s commitment to Diversity, Equity, Inclusion and Social Justice.
- Develops and maintains trusted relationships with key internal partners.
- Builds and maintains strong relationships with and knowledge of mainstream and industry media outlets, actively pitches stories in support of key partners.
- Creates and posts engaging and informative press releases, news articles, media advisories and other content.
- Works with communications colleagues to highlight positive news coverage on social media and internal communications.
- Works closely with leaders to track and share metrics for engagement from communications plans and projects and can assist team in assembling newsletters or other similar content.
- Knows or is willing to learn how to use media distribution and monitoring services.
- Assists with major media and other events as needed.
- Assists with executive communications as needed.
- Serves on-call after hours and weekends as needed.
EDUCATION/EXPERIENCE REQUIRED:
- Minimum of Bachelor's degree (B.A.) from four-year college or university in Public Relations, Communications or a related field – or equivalent.
- A minimum of two (2) years’ experience in public relations, communications or a related field.
- Exceptional oral, written and digital communication skills.
- Excellent people skills – works extremely well with a broad cross-section of leaders
- Must be a critical thinker, able to distill and communicate complex medical and other concepts across broad audiences
- Must be guided by a passion for storytelling, natural curiosity and a collaborative “client partner” orientation.
- Able to attend to multiple projects, accounts and complex issues with an orientation to strategic focus, innovation, creativity and attention to detail and accuracy.
Additional Details
This posting represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. It should be understood, therefore, that incumbents may be asked to perform job-related duties beyond those explicitly described above.
Overview
Under the leadership of President and CEO Robert G. Riney, Henry Ford Health is a
$6 billion integrated health system comprised of six hospitals, a health plan, and 250+ sites
including medical centers, walk-in and urgent care clinics, pharmacy, eye care facilities and
other healthcare retail. Established in 1915 by auto industry pioneer Henry Ford, the health system
now has 32,000 employees and remains home to the 1,900-member Henry Ford Medical Group, one
of the nation’s oldest physician groups. An additional 2,200 physicians are also affiliated with the
health system through the Henry Ford Physician Network. Henry Ford is also one of the region’s
major academic medical centers, receiving between $90-$100 million in annual research funding and
remaining Michigan’s fourth largest NIH-funded institution. Also an active participant in medical
education and training, the health system has trained nearly 40% of physicians currently practicing
in the state and also provides education and training for other health professionals including nurses,
pharmacists, radiology and respiratory technicians. visit HenryFord.com.
Benefits
Whether it's offering a new medical option, helping you make healthier lifestyle choices or
making the employee enrollment selection experience easier, it's all about choice. Henry
Ford Health has a new approach for its employee benefits program - My Choice
Rewards. My Choice Rewards is a program as diverse as the people it serves. There are
dozens of options for all of our employees including compensation, benefits, work/life balance
and learning - options that enhance your career and add value to your personal life. As an
employee you are provided access to Retirement Programs, an Employee Assistance Program
(Henry Ford Enhanced), Tuition Reimbursement, Paid Time Off, Employee Health and Wellness, and a whole host of other benefits and services. Employee's classified as contingent status are not eligible for benefits.
Equal Employment Opportunity/Affirmative Action Employer
Equal Employment Opportunity / Affirmative Action Employer Henry Ford Health is
committed to the hiring, advancement and fair treatment of all individuals without regard to
race, color, creed, religion, age, sex, national origin, disability, veteran status, size, height,
weight, marital status, family status, gender identity, sexual orientation, and genetic information,
or any other protected status in accordance with applicable federal and state laws.
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