Specialist, Marketing- Allen Edmonds Job at Caleres Inc.
Overview:
People who believe remarkable things are possible and will not stop striving for them.
We are seeking someone to join our Brand Portfolio Marketing team in St. Louis, Missouri as a Marketing Specialist. In this role, we seek to find someone who is passionate, eager and motivated to support our Allen Edmonds brand working on the development and implementation of direct marketing channels including email, direct mail, social media and in-store collateral.
Responsibilities:
Qualifications:
Caleres is an Equal Opportunity Employer by choice. We believe our company should be as diverse as the consumers we serve. We seek and engage talented individuals from all backgrounds, ethnicities, genders, lifestyles, and belief systems.
#LI-KW1
We are Caleres, a global footwear company with brands that fit people’s lives. We are ferocious about fit and living our mission of inspiring people to feel great…feet first! We seek people who share our values and our ferocity for fit. People passionate about their work. People who hold themselves and others accountable. People who think a multibillion-dollar company should be as creative as a start-up. People driven by an insatiable curiosity. People who care about being the best, among the best.
People who believe remarkable things are possible and will not stop striving for them.
We are seeking someone to join our Brand Portfolio Marketing team in St. Louis, Missouri as a Marketing Specialist. In this role, we seek to find someone who is passionate, eager and motivated to support our Allen Edmonds brand working on the development and implementation of direct marketing channels including email, direct mail, social media and in-store collateral.
Responsibilities:
As a Specialist, Marketing, you will:
- Communicates effectively across cross-functional channels to ensure marketing and communication messages meet the current positioning needs of the brand.
- Leads content development (visual and copy) and production for social channels.
- Partners with marketing/creative team to plan, execute, monitor, optimize and analyze organic and paid social media efforts that support brand goals and conversion efforts.
- Works with both internal and outside agency partners to assist with Public Relations efforts including ordering samples, providing imagery and product information
- Works with both internal and outside agency partners to assist with email deployment, monitoring, and reporting.
- Facilitate product ordering / sample selection for marketing and creative photoshoot needs.
- Coordinate with internal partners on project initiatives for shows, line presentations, and sales meetings to develop support materials consistent with brand strategy.
- Guide influencer campaigns from ideation and pitching to campaign execution, including paid engagements, unpaid nano seeding, and experiential integration.
Benefits you’ll enjoy:
- 30% shoe discount across all our brands
- Full benefits that start day one (medical, vision, and dental)
- Career development and growth opportunities
- Hybrid work environment (work on-site and from home)
Qualifications:
We seek people with these qualifications:
- Bachelor’s Degree in Marketing, Communications, or Digital Media preferred
- 1-3 years of experience in digital, retail, or wholesale marketing experience or related field preferred
- Experience with Microsoft Office Products (Excel and PowerPoint) required
Caleres is an Equal Opportunity Employer by choice. We believe our company should be as diverse as the consumers we serve. We seek and engage talented individuals from all backgrounds, ethnicities, genders, lifestyles, and belief systems.
#LI-KW1
#LI-Hybrid
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