JOB DESCRIPTION

Kaufman Development is seeking a Social Media Specialist to join its growing team in the heart of Columbus, Ohio. The Social Media Specialist will report to our Marketing Manager and will provide support in the day-to-day execution of social media strategy that includes managing the editorial calendar and creating original content for our brands. The Social Media Specialist will drive for Instagram, TikTok, YouTube and websites, among other platforms to help grow and engage our target audiences.

Company overview: The building is just the beginning. The true value is what happens in and around it. We design communities for individuals who seek something more. Kaufman Development is committed to the community and our employees’ wellbeing, starting with competitive compensation including an optional equity buy-in program. We offer personal and professional development opportunities, company-paid benefits, a monthly wellness stipend, paid parental leave, and much more.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Create and implement engaging social media content that aligns with our brands and overarching business goals
• Write and edit relevant copy that quickly hooks our target audience and encourages action
• Manage day-to-day posting on all Kaufman-owned social accounts
• Draft blog posts for websites and newsletters supporting residential, programming, and podcast entities
• Manage editorial planning and scheduling process
• Collaborate with our external partners on social media graphics & video content
• Monitor, listen and respond to audience comments and direct messages
• Assist Marketing Manager in social media performance tracking & reporting process
• Be a steward of best practices in messaging, grammar, and writing for social media
• Help educate and elevate the team’s understanding of social media best practices
• Stay on top of trends and tools in the social media space on TikTok and Instagram
• Provide support at lifestyle photo & video shoots
• Attend community events to capture & post content, as requested

Qualifications

• 1-3 years of experience in social media marketing, ideally for a lifestyle brand
• Prior experience driving day-to-day social media execution on Instagram, and TikTok in a in an autonomous manner
• Exceptional writing skills and ability to translate complex topics into simple, digestible, buyer-oriented copy
• Ability to multitask and prioritize projects in a dynamic, fast-paced environment
• Collaborative team player with great interpersonal skills and the ability to work cross-functionally
• Ability to deliver feedback thoughtfully and receive it gracefully
• Strong project management skills and attention to detail
• Familiarity with the Franklinton Arts District and the Columbus creative communities
• Knowledge of Tableau dashboard reporting, Sprout Social and YouTube Shorts a plus