You will help identify opportunities to increase product relevance and trust among all partners through product communication programs and educational tools, reporting directly to the Sr. Director, Beverage Initiatives. You will work across the business with both sales and marketing to lead important projects forward and remove any product-related barriers.

You will support all sales and distribution channels by creating product education efforts and by addressing any product questions or concerns from external team members in a credible way.

You will support both National and Regional opportunities as an expert reference for communicating the benefits in Red Bull's products in a credible way. You will be the point person for all national projects guided by the Santa Monica team, and the main liaison to the Global product expert program.

You will help to build advocacy among important experts including: Sports, Lifestyle and Wellness opinion leaders, retail dietitians, account-based decision-makers (i.e. beverage buyers), regional trade partners, sport organizations and many more. The Product Communications Manager will work with the Regulatory and Science Team, however it will remain the responsibility of the Regulatory and Science team to address regulatory and governmental bodies

GUIDE PRODUCT COMMUNICATION TEAM STRATEGY FOR THE US

Working within our 3 year plan, you will lead the development and evolution of this program to ensure that all activities pay into our 3 year goals, specifically integrating product messaging into our occasions marketing plans

Deliver annual plans that align to those three year plans

OVERCOME BARRIERS TO LISTINGS AND PREVENTING DELISTINGS

You will guide the national strategy of growing reach by defusing product related concerns across all channels and playgrounds, including classic trade and convenience and important strategic "non-traditional outlets" – such as in universities, fitness studios and sports clubs and in the on premise, day-time outlets.

Help prevent delistings where customers are concerned because of negative word of mouth or media coverage

NETWORK MANAGEMENT AND DEVELOPMENT

Identify and develop relationships with 3rd party influencers who could contribute to the program in collaboration with the Regulatory & Science Team and sports or other marketing and sales departments concerned.

You will attend conferences relevant to the health/wellness/sports and product marketing landscape to stay current and understand what other brands are doing in this space.

Be the primary contact for retailer dieticians, with a focus on building relationships with this community at our main accounts. Partner with sales to identify opportunities to lead this influence.

Integrate product seeding with influencer groups/conferences where credible.

SUPPORT INTERNAL PRODUCT TRAINING AND COMMUNICATION INITIATIVES

Work on product related topics with all departments, specifically the national department leads, to lead product understanding and relevance internally (internal presentations, support ) and externally. Work with marketing teams in our regions to integrate national and regional opportunities, streamlining.

Be the point person for education across the organization regarding new competitor products on the market.

Manage product trainings with sampling teams, and new athletes and employees.

PLANNING, REPORTING AND MANAGEMENT

Manage customization of important messaging for specific team members using our global library, existing 3rd party product brochures and collaborate with the global team in cases where specific new support / argumentation / facts and figures are needed.

Report on insights from all meetings with partners. Collaborating with global counterparts to exchange insights, best practices.

Maintain collaboration and dialogue with the international team and Regulatory & Science around potential topics that require their expertise.

Manage Product Communications Manager and develop strategy around talent pipeline in collaboration with consumer collecting and non-comm teams.

Minimum 5 years experience in a related industry: Food/Beverage, Supplements, sports/fitness, lifestyle, Communications, or Sales/support

High standard of integrity with experience with the brand and commitment to Red Bull values

Relatable and intuitive – can blend charm while delivering fact-based information

Comfortable navigating peer-reviewed research databases and interpreting peer-reviewed information

University degree in Nutrition Science, Sports Science or related Studies.

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Bachelor's degree preferred or experience in lieu of degree

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English, additional languages an advantage

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Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.