As the Brand Marketing Lead, you will play a critical role in managing HotelTonight’s brand reputation and perception. Your responsibilities include driving the strategy, development, enhancement, and execution of brand marketing programs and campaigns across multiple channels. You will be responsible for end-to-end delivery, from strategy development to capturing business requirements, to planning, delivery, media buying and campaign execution. You will collaborate closely with key stakeholders across Supply, Engineering, Legal and Creative to bring to life great marketing campaigns that tell the world about HotelTonight. The ideal candidate will have a combination of strong marketing experience, project management and campaign execution skills. In this role, you will be managing external agency partners.

Responsibilities

• Develop global marketing plans for greatest business and brand impact, in accordance with consumer understanding, seasonality, maximized earned media, community engagement, and brand health metrics.
• Collaborate across functions and markets,, to develop highly effective, creatively excellent integrated marketing campaigns, including but not limited to: advertising, social/influencer, digital, partnerships, development and production, media strategy, execution, optimization, and program reporting, ensuring all marketing activities feel local and personal, and relevant for our audience.
• Execute campaign buys and optimizations across multiple platforms, including Youtube, Facebook/Instagram, TikTok, Snap, etc.
• Partner closely with internal creative team and external partners to foster a collaboration that delivers high quality, impactful creative work
• Manage analytics and reporting for brand health and marketing activities, working closely with internal marketing, FP&A and marketing analytic teams.
• Manage and track brand marketing budgets and ensure effective budget use, meeting or exceeding efficiency targets.
• Work with finance and operations on budget forecasting and actualizing; ensuring timely SOWs and contracts with partners at all times; provide regular activity updates and reconciliations.

Qualifications

• 10+ years of relevant work experience at a start-up, agency or client-side marketing org, with preference in the consumer internet space of travel, design, technology, or lifestyle.
• Significant experience working closely with product, creative, growth marketing, and data analytics functions.
• Deep experience delivering globally integrated campaigns supported by brand, comms, media, and data strategy.
• A passion for creative excellence and craft in storytelling through multiple media types, both emerging and traditional.
• Appetite for a fast-paced, collaborative environment and desire to constantly reassess and make the work better.
• Excellent written and oral communication, a keen visual sense, attention to detail, and ability to simplify is key.

Job Type: Contract

Salary: $62.00 - $72.00 per hour

Schedule:

• 8 hour shift
• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 10 years (Preferred)
• Brand Marketing: 8 years (Preferred)

Work Location: One location

Please Note :
blog.nvalabs.org is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, blog.nvalabs.org provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, Site.com is the ideal place to find your next job.