Remote Senior Product Marketing Manager Job at ServiceChannel

ServiceChannel Pleasanton, CA

Who we are:
ServiceChannel is the leading cloud-based service automation platform for facility management. We help our customers to achieve peak performance with their locations and assets by managing their repairs, maintenance, and capital projects with data. ServiceChannel is the established market leader, but even after 20 years we still retain the spirit of a startup. We are primed for success, and we are on a high growth trajectory. We are committed to creating a great product for our customers and a great work environment for our employees to succeed professionally and personally.

About the role:
ServiceChannel is seeking a Senior Product Marketing Manager to help lead our go-to-market strategy, positioning and messaging, and sales enablement. This role will report to the Director of Product Marketing and will drive a preference for our solutions by highlighting our value propositions, differentiators, and ground-breaking roadmap, and by enabling our sales team to influence customer behavior at scale. This is a tremendous opportunity to establish in new and existing markets why ServiceChannel is the preferred partner for redefining facilities management.

Responsibilities include:
Define and refine how we position our value propositions, differentiators, and roadmap based on voice of the customer interviews, market research, and competitive analysis.

Craft concise and compelling solution messaging for use by sales, demand generation, content, and customer success teams.

Continually look for ways to test and optimize messaging to enable our sales teams to present the right message and materials to the right buyers at the right time.

Create sales enablement content and tools to improve deal velocity and win rates.

Train the sales team during sales kickoff and continuous learning classes.

Build industry-specific and persona-based content to influence high-level decision makers and influencers at target accounts.

Pitch and present ServiceChannel’s value, vision, and solutions to customers, prospects, and partners in videos, webinars, and at events.

Champion new innovations by coordinating cross-functional go-to-market launch activities from conception to execution.

Create public facing pitch decks, web pages, videos, demo talk tracks, and more.

Gain an intimate knowledge of the business problems our customers face to help our customers, partners, and influencers understand “Why ServiceChannel”.

Collect and analyze competitor and industry trends to advise product priorities and find opportunities to further own market.

Build and maintain competitor intelligence library, battlecards, win/loss analysis, and objection handling.

What we are looking for:
Proven experience in product marketing or sales enablement in the B2B SaaS space.

Razor-sharp writing and presentation skills with an interest in storytelling and distilling sophisticated ideas into compelling copy.

Confirmed understanding of a sophisticated B2B SaaS sales process with multiple team members involved.

Experience leading key GTM programs, including product launches, sales enablement efforts, competitive analysis, and content creation across the sales funnel.

Track record of creating presentations, web pages, brochures, and other materials tailored to resonate with multiple buyers.

Comfortable leading cross-functional teams, handling multiple collaborators, moving people to a decision, and filling in gaps.

Demonstrated talent for both qualitative and quantitative research and creating recommendations, strategies, and outputs based on that research.

Shown success in fast-paced, high-growth environments.

Proficiency in Microsoft Office suite.

Bonus Points

Experience with marketing complex B2B SaaS platforms for business operations with multiple buyer and user personas.

Track record of success in elevating sales team performance through enablement.

About Fortive, the parent company of ServiceChannel

Fortive is a diversified industrial growth company, with a $6B portfolio of market-leading brands. We develop and deliver essential technology for the people who create, implement and accelerate progress. And we achieve this through our people. Our globally diverse team of 24,000 employees is united by a common culture rooted in Fortive Business System (FBS). Exceptional people thrive at Fortive because we build extraordinary teams for extraordinary results. We recruit, develop and retain the best talent available. We shape the future. We innovate to fuel our customers’ success, building better businesses and propelling progress. We are driven to do better. We emphasize continuous improvement and nonstop learning. We are team-oriented. We work together, and we win together. We create an environment based on integrity and action, not politics and bureaucracy.

At Fortive, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We need the most talented people to keep progressing. Here you’ll learn how FBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.
Why Work for Us?

Our work environment is dynamic, collaborative, and entrepreneurial - We are firm believers in working to live and not living to work. Don’t get us wrong, we work hard and do what it takes to get the job done, but we value a healthy work/life balance and have a lot of fun along the way. Our company is filled with foodies, music lovers, travelers and sports nuts.

We are looking for energetic, positive, creative problem solvers who don’t mind digging in and getting their proverbial hands dirty. In addition to striving to create the best possible environment for our ServiceChannel team members, we also support them outside of work as well through generous medical, dental, and vision insurance, life insurance, 401k with match, a flexible time-off policy, and paid parental leave. Our greatest benefit, however, is our amazing ServiceChannel team!

In 2021, ServiceChannel joined the Fortive group of leading technology companies, united by a common purpose to make the world stronger, safer, and smarter. Fortive accelerates ServiceChannel’s growth through extraordinary business systems, cross-industry expertise, and employee development resources

We offer an excellent benefits package including medical, dental, vision, life and LTD insurance, HSA, and a 401(k) retirement plan. ServiceChannel’s commitment to the professional and personal success of our employees has landed us on Wealthfront’s Career-Launching Companies List for three years in a row.
We Are an Equal Opportunity Employer
Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment process should ask to speak with a Human Resources representative to request an accommodation.

National: The salary range for this position is $77,600- $144,000

Base pay offered may vary depending on various factors, including, but not limited to: job-related knowledge; skills; experience; and other eligibility factors such as geographic location. The Total Rewards package includes competitive base pay and an opportunity to enroll in a variety of benefit programs, generally including health insurance, flexible spending accounts, health savings accounts, retirement savings plans, life and disability insurance programs, and several programs that provide for both paid and unpaid time away from work.


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