Paid Search Strategist II Job at Instrumart
Hey there, marketing professionals! Are you...
- Looking to join a dynamic and growing team that values a true balance between work and life?
- Wishing you had a job that offers 100% employer-paid health insurance, flexible paid vacation, 401k and employer match, gym membership, and more?
- Inspired by data and analytics driving key business decisions?
If so, we have an excellent opening for a Paid Search Strategist -join Instrumart!
Instrumart has once again been voted a best company to work for in the State of Vermont in 2023. We are an employee-focused company because we know that keeping our teams happy is the key to our success.
At Instrumart we:
- Offer 100% employer-paid health care for employees and their families - at zero cost to you
- Offer competitive compensation packages
- Value open and honest communication
If you have 2-5 years of paid Google advertising experience and are an innovative, analytical, and digital marketing enthusiast who is capable of more than "just your average SEM job,” this role could be for you. Your day involves the implementation of a variety of Digital Marketing practices, including paid search advertising, display advertising, remarketing, and custom content creation. Our ideal candidate will have the willingness to learn and thrive in an agile environment.
PRIMARY JOB DUTIES
Google Ads Management:
- Develop Google campaigns, ad groups, and keywords to drive relevant traffic to appropriate pages on www.instrumart.com
- Analyze the performance of each campaign and make adjustments as needed to ensure the best possible results
- Maintain and monitor bids, budgets, conversions, impression share, click-through-rate, and other important account metrics
- Use search engine platforms' advertising analytics functions and internal reporting dashboards to gather data to drive decision-making
- Research and develop keyword sets for each new product
- Write and design compelling text and image ads
- Research new techniques, trends, and technologies to drive search engine marketing strategy
- Conduct quarterly Brand Review meetings with the Engineering Sales team to review product line performance
Search Engine Optimization:
- Work closely with E-Commerce Team and Engineering Teams to enhance product landing pages via keyword optimization
- Identify and implement strategies for increasing relevant organic site traffic
- Create custom content for Instrumart.com via blog posts and application notes
ESSENTIAL COMPETENCIES
- Solid understanding of performance marketing and online customer acquisition
- Knowledge of search engine algorithms and ranking strategies
- Excellent organizational skills and the ability to handle competing priorities
- Strong interpersonal and verbal communication skills
- Strong written communication skills
- Exceptional quantitative skills and aptitude, including advanced Excel skills
- High levels of self-motivation and personal initiative
REQUIRED SKILLS
- 2-5 years of experience in paid search advertising using Google Adwords
- Experience with Google Analytics
- Proficiency in managing moderate to large-scale Google Advertising accounts
- Proficiency in MS Excel
PREFERRED SKILLS
- Google Adwords certification (Search, Display, Video, and/or Shopping)
- Experience with website analysis using a variety of analytics tools, including Google Analytics, as well as internally developed tracking and reporting tools
- Knowledge of Moz Research Tools and Google Shopping/Merchant Center
- Experience working in an open office environment
Do these job duties meet your skills and experience? If so, we’d love to hear from you!
The starting salary for this position is $60,000 - $75,000, commensurate with experience.
This position is located in South Burlington, Vermont, with the option to work from home 40% of the time following the completion of training.
When applying, have fun with your cover letter. Your cover letter is your chance to tell us what separates you from all the other applicants; please take the opportunity to provide us with an original, compelling case for why we need to hire you! We can’t wait to hear how you will make Instrumart an even better place to work.
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