Position Title: Marketing Manager Graphics

Department: Marketing and Communications

Reports To: Director of Marketing and Communications

Compensation: $65,000 - 75,000 (Annually)

FLSA: Exempt

HOURS/LOCATION:

This is a full-time, hybrid position based out of our New York City office. It is expected that some duties will be performed on-site at least 2 days a week and some remotely, with the understanding that government and public health guidelines will help determine the extent to which it is safe to carry out in-person and onsite activities.

All candidates must be within commutable distance of SEO’s offices at 55 Exchange Place, New York, NY 10005, upon hire.

POSITION OVERVIEW

SEO seeks a graphic design specialist with marketing experience to join our Marketing & Communications (MarComms) team. As a member of this highly collaborative and client-focused shared services function, you will contribute to translating the organization's 60 years of impact into imaginative visual narratives to attract and engage BIPOC and underrepresented pre-professionals seeking career opportunities in the corporate sector.

As the Marketing Manager, you'll manage the end-to-end creative portfolio for the SEO Career Program, including the conception, planning, and production of creative collateral for digital, email, presentation, and print. In lockstep with program leadership and managers, you will guide creative projects and assume responsibility for the overall quality and timely delivery of creative projects by routinely conceiving and designing collateral for social media and other digital platforms, along with printed materials to promote SEO programming, impact, values, and partnerships with the ultimate goal of increasing program participation and partner engagement. Moreover, under the direction of the Director of Marketing & Communications, you will act as the primary MarComms point of contact and project lead in launching pilot programming for SEO Career's Real Estate track.

RESPONSIBILITIES

Graphic Design (40%)

Create, design, and manage SEO materials to match brand, voice, and mission for social media assets, website, print, decks, email, advertisements, signage, brochures, invitations, and other media as appropriate.
Create guidelines, build templates, and train staff to ensure high-quality and consistent visuals across various media.
Maintain brand guidelines with a cohesive visual language, including a strong, relevant, and consistent brand ecosystem (logos, color palettes, typography, images, and content)
Manage vendors and other designers as required.
Facilitate client meetings and brainstorming sessions to work through multiple design iterations based on internal feedback.
Keep current on emerging technologies and trends to promote SEO's brand and visuals.

Marketing & Strategy (20%)

Act as the primary point-of-contact, project manager, and creative director of the SEO Career Real Estate and SEO Hire pilot programming.
Develop a deep understanding of SEO Career's history and impact to inform creative by engaging and building relationships with key stakeholders within the program, including leadership, program managers, and alums.
Use analytics to inform marketing strategies to engage participants in programs.
Provide content to the MarComms Social Media Coordinator to develop and execute social activations and campaigns for the SEO Career Real Estate track.

Project Planning & Execution (30%)

Manage timelines, deliverables, feedback, and overall execution of projects.
Provide a high-touch client experience through dedicated touch points and transparent communications.
Evaluate and adjust project plans to ensure strategies continually meet campaign objectives and client expectations.
Consistently produce multiple creative deliverables for the SEO Career team and support the MarComms team in prioritizing the overall creative and marketing needs of the organization.

Other Responsibilities & Admin (10%)

Provide tactical event planning and execution support to the SEO Career Real Estate team as requested.
Collaborate with MarComms colleagues to deliver quality marketing materials, including the testing, evaluation, and reporting of strategy-based data.
Research and collaborate with the growing MarComms team to extend reach into emerging platforms and new communication media.
Cultivate relationships with stakeholders throughout SEO to understand their vision and goals to translate into visuals that will impact results.
Maintain an all-hands mentality in the execution of other duties as assigned, supporting the Career team and the organization's broader mission, vision, and goals.

COMPETENCIES & SKILLS

Passion for SEO's mission: A deep curiosity and working knowledge of the barriers to entry and obstacles for pre-professionals from historically excluded and underrepresented communities launching careers in Corporate America, and a real passion and dedication to closing those opportunity gaps.
Creativity & Innovation: An ability and openness to drawing inspiration from multiple sources (including arts, culture, data, and insights) and applying inventive thought processes to drive innovation, solve problems, and deliver results.
Relationship Management: A proven background in developing and leveraging strategic partnerships with internal and external stakeholders.
Critical Thinking: The capacity to anticipate needs, utilize best resources, and employ careful decision-making. Able to adjust to changes and work demands quickly while maintaining a strategic and tactical vision to complete work efficiently. Ability to be both a self-starter and a team player who builds people-first relationships and prioritizes the SEO mission every step of the way.
Project Management: An affinity for strategic planning with the ability to break down issues into component pieces, build project work plans, assume accountability for timelines, lead cross-functional working teams, evaluate data for continuous improvement, and navigate ambiguity along the way.
Cultural Competency: An ability to lead with multicultural intelligence and leverage learnings and insights to create culturally relevant, interesting, and engaging content that centers and celebrates BIPOC and historically excluded voices and views.
Industry Knowledge: Working knowledge of SEO Career’s competitive landscape and SEO Career’s partner industry needs. Learn more SEO Career’s 40+ years of impact here.

QUALIFICATIONS

Bachelor's degree in graphic design or a related field.
3+ years of experience in marketing, communications and graphic design ,
Expertise in Adobe Creative Cloud Suite (Illustrator, Photoshop, InDesign, Acrobat), Microsoft Office, Google applications, and appropriate other platforms. Familiarity with HTML and CSS is a plus.
Experience in brand development and management, including establishing brand hierarchies. Must have a strong understanding of brand and marketing best practices.
Ability to think strategically, manage multiple priorities, and meet deadlines.
Direct experience developing creative campaigns and project plans and leveraging project management tools (e.g., Monday.com, Asana, Basecamp) desired.
Highly collaborative with the ability to work on a team and independently to deliver results.
Customer service orientation with client relationship management skills.
Direct experience with multicultural marketing and imagery is strongly preferred, but not required. Must possess a deep curiosity and interest in culture and a pulse on trends, events, platforms, and thought leaders within the space.
A passion for the mission of SEO and a commitment to excellence and continuous improvement.

COMPENSATION & BENEFITS

SEO offers a competitive compensation package and comprehensive benefits plan, including low-cost health, vision, and dental options, a generous holiday schedule and PTO policies, disability coverage, fully paid time off for new parents, and employer contributions to health reimbursement and retirement accounts. We are constantly working to improve our benefits each year based on the needs of our employees. We value wellness and strive to consistently use an equitable and inclusive lens to put people first and foremost.

SEO EEOC Policy

At SEO we are committed to cultivating a team that embodies the backgrounds and experiences of the constituencies we serve and the communities we live in, and a workplace that reflects the impact we make in the world. Candidates from historically excluded and underrepresented communities – including people of color, women, members of the LGBTQIA+ Community, veterans, and people with disabilities are strongly encouraged to apply.

Equal Employment Opportunity is not just the law, it is our commitment.

Sponsors for Educational Opportunity is an Equal Opportunity/Affirmative Action Employer – M/F/D/V. We will consider all qualified applicants for employment regardless of race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, parental status, genetic information or characteristics, or any other legally protected status.

If you need accommodation while applying for a role with SEO, due to a disability, please email SEO Talent.

THE ORGANIZATION

Established in 1963 by Michael Osheowitz, SEO (Sponsors for Educational Opportunity), is an educational non-profit focused on improving outcomes for students from underserved and historically underrepresented backgrounds. For over 50 years, SEO has been an innovator in education, mentorship, and creating educational programs and opportunities that maximize the full potential of our students. Each year SEO serves 6,000+ participants nationally and the organization is widely recognized for developing best-in-class programs with exceptional results.

Not every SEO participant is on the same journey, but all are hungry for opportunity. SEO creates an ecosystem of excellence: empowering individuals to move from high school through college, from underserved communities to middle class (SEO Scholars), from underrepresented interns to prestigious careers (SEO Career and SEO Law), from successful professionals to positions of economic influence (SEO Alternative Investments). We propel human potential.

SEO Scholars is a free, eight-year academic program that gets low-income public high school students to and through college – with a 90% college graduation 100% of SEO Scholars are accepted to four-year colleges, with 85% being first-generation college graduates. More than 75% of current SEO scholars attend a top 100 college based on the US News and World Report rankings.
SEO Career is the nation’s premier professional development program, providing Black, Hispanic, and Native American undergrads with everything they need to land an internship: industry exposure, career guidance, interview skills, and intensive Approximately 80% of SEO Career interns receive full-time job offers from SEO Career partners before they graduate college. SEO Interns earn an average of $10,000 per summer. SEO Career partners with 150+ corporations and organizations offering summer internships.
SEO Alternative Investments provides education, exposure, training, and mentoring opportunities for talented professionals traditionally underrepresented in the Alternative Investments SEO Alternative Investments Programming includes a Fellowship Program and an annual conference. The Fellows program has over 200 partner firms and 90% of Fellows secure roles in the Alternative Investments industry.
SEO Law is the only program of its kind, offering talented, incoming, underrepresented law school students the opportunity to secure a paid internship at a top law firm the summer before law The SEO Law Fellowship program has an impressive network of more than 1,600+ SEO Law alumni, who have gone on to work as Chief Legal Officers, U.S. District Attorneys, Deputy/Assistant Attorneys General, U.S. District Court Judges, and U.S. Cabinet/Congress Members. SEO Law partners with more than 41 law firms in 12 cities across the U.S.

SEO Leadership Institute provides ongoing development to alumni, customized for each stage of their career. There are three distinct parts to the Institute: making connections, professional and personal development, and civic engagement. SEO has an alumni network of nearly 20,000 professionals, representing 46 U.S. states and 48 countries, SEO’s Leadership Institute supports their ongoing professional and civic engagement via panel discussions, networking events, virtual resources, and volunteer opportunities. Alumni leadership has led SEO expansion to San Francisco and the creation of SEO’s international affiliates: SEO London, SEO China, SEO Vietnam, and SEO Africa

Job Types: Full-time, Internship

Pay: $65,000.00 - $75,000.00 per year

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