This is a fantastic opportunity for a results-driven and hands-on individual to join our team at Yacht Hampton. This role is remote with locations in the Hamptons, New York, and Palm Beach, Florida. You’ll report directly to the business owner and be responsible for implementing marketing campaigns to generate leads, acquire new customers, and retain existing customers.

As the Marketing Coordinator, you will be responsible for coordinating, planning, and executing marketing campaigns across multiple media channels.

You will establish a collaborative working relationship with the business owner who will work with you on strategic and big-picture goals.

Your job will be to take the strategic guidance and make it a reality with tactical implementation and execution. The ability to organize, plan, and structure your workload in an autonomous fashion will be absolutely key to your success in this role. We neither have the time nor the inclination to micromanage you. You’ll have a lot of freedom in this role but also a lot of responsibility.

THE SIX NON-NEGOTIABLES OF THIS ROLE ARE

• Copywriting. You’ll be crafting direct marketing campaigns across email, direct mail, web and social media. Your written skills need to be excellent and we will expect to see samples of your previous work.
• Being tech-savvy. You don’t need to be a technical expert but you must be tech-savvy and be able to quickly learn how to use new marketing tools and technologies. While we don’t expect you to know all of the tools we use, we do expect you to be comfortable with it and able to pick up the concepts. Your daily tools of the trade will be CRM systems, content management systems, email marketing etc.
• Leadership potential. Initially, you’ll be our only in-house marketing person but as you hit goals, we fully expect this role to morph into a marketing team leader role where you will manage a team of marketing assistants.
• Project management. Ideally, you’ve had experience in project management. A large part of this role is creating and adhering to deadlines, drafting budgets, and moving simultaneous projects forward to completion.
• Being teachable and coachable. There will be a LOT of learning on the job as we do marketing very differently. There is no place here for know-it-alls. We hire based primarily on attitude.
• Being a self-starter. Goals will be clearly defined from the outset. Often, it will be your job to determine what needs to happen, when and how. The attitude of continually starting things on your own is very important.

PERKS OF THE JOB

• This is a hybrid-remote position, so you’ll have the ability to create your own schedule. However, we request that you spend one week per month on site to create marketing materials and connect with the rest of the team and have a blast on our boats/yachts.
• Flexible work hours though irregular hours may be expected due to the nature of the industry. AM Hours and after hours preferred.
• Luxury waterfront seasonal housing while you’re in town.
• Use of company yachts and boats for personal and family use.
• Spend summer in the Hamptons and winter in Palm Beach! Be part of one of the coolest and most exciting businesses in the Hamptons. We are the first and largest luxury yacht and boat club in the United States. This is the life!
• Gain management and marketing experience through access to coaching and training.
• This role starts at 20 hours per week with the potential for full-time after an initial period.
• No marketing degree is required. Experience in luxury travel is a plus.
• Remuneration is $35 - $45 per hour, depending on experience.

DAY-TO-DAY TASKS AND RESPONSIBILITIES

• CRM management: Managing and scheduling emails, automations, and workflows in Hubspot.
• Content creation and management: Develop a content plan, create, schedule, and analyze content for social media, email campaigns, blog posts, and other channels. Build high-value content assets and repurpose them across different media channels.
• Graphic design: Designing lead magnets, resources, content, and landing pages.
• Tracking KPIs: Weekly tracking of key metrics related to marketing activities. What gets measured gets managed!
• Partnership management: Liaising with joint venture partners and prospects, fostering relationships.
• Optimize marketing systems and processes from top-of-funnel awareness through to customer acquisition. Optimize the customer experience and increase customer lifetime value.
• Creating and managing project timelines to ensure that campaigns and initiatives are completed on time.
• Conducting market research to understand customer needs and preferences, industry trends, and competitor activities.

Job Types: Full-time, Part-time

Pay: $40,000.00 - $70,000.00 per year

Benefits:

• Employee discount
• Flexible schedule
• Professional development assistance
• Relocation assistance

Schedule:

• Choose your own hours
• Weekend availability

Experience:

• Marketing: 2 years (Preferred)

Work Location: Hybrid remote in Sag Harbor, NY 11963

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