Position Summary:

The Marketing & Communications Manager is responsible for the execution of marketing strategies to support GESMN annual strategic plan goals. This position actively manages marketing team activities and interfaces with business partners across the organization to assess needs and deliver results. This includes but is not limited to implementing marketing/communications activities as they relate to advertising, promotional, social media and revenue producing projects. This position also uses insights and analytics to inform marketing activities, keeps team abreast of new tools and emerging platforms to enhance our efforts, and provides oversight to the Marketing & Communications Specialist roles that lead social media, employee communications, warehouse management activities and more.

A day in the life: In a typical day, a Marketing and Communications Manager can expect to...

• Marketing & Communications Strategy: Collaborates with Marketing Director in plans, executing strategies for all areas of the organization. Actively listens to business partner needs and objectives; responds with solutions that address appropriate channels, timelines, budgets, and tactics to deliver on established goals.
• Project Management: Manages input into marketing project management database and keeps projects on deadline.
• Insights & Innovations: Works with two Specialist roles to ensure Google Analytics and AdWords are utilized, retail support and communications channels are in line with best practices and changing technology.

Job Pay & Perks:

• Goodwill-Easter Seals Minnesota prioritizes work-life balance and offers competitive pay, flexible hours, a variety of benefit options and an employee discount. Many roles are hybrid, weekend/holiday shifts are limited and leadership recognizes the importance of varied backgrounds and racial diversity contributing to our organization’s goals and future.
• This role is eligible to work remotely but must be locally based/available to be on site as needed.
• Benefits: Generous paid time off (PTO) program, competitive medical, dental and vision plans, employer-paid life insurance, 401(k) plan with employer match, employee discount!
• Opportunities for career development and advancement
• Goodwill-Easter Seals Minnesota believes that diversity, equity and inclusion (DEI) are central to our mission to eliminate barriers to work and independence, and our vision of a world where everyone experiences the power of work. We strive to reflect the communities we serve and strengthen partnerships, while making a solid case for the importance of this work. We will bring diversity, equity and inclusion to the forefront internally and externally and speak out against overt and systemic racism, oppressions and inequities.

About You:

Required Knowledge & Skills:

• Technical expertise in digital and printed collateral – including website, SMS messaging, search, printed collateral, signage, etc.
• Understanding of messaging and best practices around collateral materials.
• Excellent written and oral communication skills.
• Demonstrated ability to handle multiple priorities and projects while meeting deadlines.
• Adept at building and maintaining relationships, interacting with a diversity of perspectives.
• Ability to link marketing activity to productivity, business results and metrics.
• Effective track record in leading marketing initiatives and projects.
• Excellent computer and project management skills. Proficient in Microsoft Word, Outlook, PowerPoint; Experience with marketing project management software or Excel a plus.
• Experience marketing using social media tools like You Tube, Facebook, Twitter, blogs, and Google +
  (open source website CMS experience a plus).

Prior Experience & Education:

• Minimum 5 years relevant experience leading and managing Marketing efforts in a fast-paced environment required.
• Minimum 2 years leading a team.
• Bachelor’s degree in related field preferred.

About Us:

• Leadership recognizes the importance of varied backgrounds and racial diversity contributing to our organization’s goals and future. Read more us here.
• Goodwill-Easter Seals Minnesota is a 501(c)3 nonprofit that offers job training and customized career support to eliminate barriers to work and independence.
• Proceeds from thrift retail, e-commerce, grants and financial contributions fund our nearly 20 customized services that help Minnesotans get equitable access to jobs, create stable careers and realize the power of work.
• Shopping and donating items divert over 65 million pounds from local landfills annually and have helped us connect people to jobs since 1919.

Goodwill-Easter Seals Minnesota (GESMN) is an Equal Opportunity Employer committed to creating a diverse workforce. GESMN will not discriminate against any employee or applicant based upon a person’s race, color, creed, religion, national origin, sex, marital status, disability, status with regard to public assistance, age, sexual or affectional orientation, gender identity, familial status, ancestry, local human rights commission activity, citizenship, genetic information, protected veteran or military status, or any other protected class.