Influencer Relationship Manager Job at Red Bull Media House North America
As the Influencer Relationship Manager, you will be responsible for the development, communication, execution, and optimization of Red Bull's Influencer strategy in the US; reporting directly to the Sr. Manager, Social Opinion Leaders. You will grow and develop a network of top tier, on-brand, loves life creators and influencers across sport and culture audiences. This is not a typical influencer marketing role. You will curate and develop genuine relationships with creators and influencers, and building long-term partnerships based on authentic, shared passion points.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
Related to this job
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
THE TEAM
Red Bull Graduate Programme
Your chance to work hard and shape your future. Interested in finding out more? Then check out our website!
LEARN MORE
WHERE YOU'LL BE BASED
Santa MonicaCalifornia, United States
United StatesRed Bull North America
JOIN THE TEAM
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
RELATIONSHIP DEVELOPMENT & ACTIVATION
Partner with Global, National and Regional Social Opinion Leader teams to develop Red Bull's influencer relationship strategy for creators in the US
Identify and maintain long-term relationships with top tier on-brand creators and influencers
Identify opportunities to co-create inspiring standalone projects with top creators and influencers based on how Red Bull can uniquely support their goals
Grow creator activation tactics such as content creation, on-site hosting, unique gifting.
CROSS-FUNCTIONAL COLLABORATION
Mine the organization for creative opportunities to engage and integrate creators across Red Bull North America's marketing and media projects
Collaborate with Red Bull social media teams to pitch and support creator content ideas on managed channels
BRAND ATTRIBUTION & MESSAGING
Find creative ways to authentically integrate the product, brand attribution and messaging into creator channels and content
Ensure messaging to consumers through creators is on brand, engaging, and inspirational
TRACKING, MEASUREMENT & EVALUATION
Document best practices and wins for creator activations, and share important insights across the organization
Manage creators in our shared database
Track and evaluate performance for top tier creators
Related to this job
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
- 6+ years' professional experience
- Experience managing and developing talent, creator, or media relationships
- Background in developing and managing creator campaigns or activations and content creation
- Identify relevant rising creator talent
- Avid consumer and user of platforms like Instagram, TikTok and YouTube
- Able to travel and work flexible hours of week and weekends
- Existing relationships with well-known creators and influencers a plus
- Bachelor's degree preferred or experience in lieu of degree
- English, additional languages an advantage
- Travel 20-30%
- Permanent
- Benefits eligible
THE TEAM
Red Bull Graduate Programme
Your chance to work hard and shape your future. Interested in finding out more? Then check out our website!
LEARN MORE
WHERE YOU'LL BE BASED
Santa MonicaCalifornia, United States
United StatesRed Bull North America
JOIN THE TEAM
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