Position Summary

The Gravity Haus Hauspitality Marketing Manager is the ultimate embodiment and advocate for Gravity Haus and all Gravity Haus brands.

The Hospitality Marketing Manager will be responsible for designing, implementing and managing the in-haus paid media function for Gravity Haus hotel locations + F&B outlets. Day-to-day responsibilities will include: management of multiple digital marketing campaigns, collaborating cross-functionally with Gravity Haus brands to conceptualize, produce, build and report on business-specific campaigns.

The Hospitality Marketing Manager will coordinate the collection/production of assets needed to execute each business’ marketing plan and will be integral to amplifying the Gravity Haus story and brand awareness across all paid and organic channels, including: paid search, display, social, email and web.

Additional responsibilities include: keyword research and management, analytics and tracking, campaign implementation, bid and budget management, landing page performance analysis, and campaign reporting. This teammate will be expected to improve paid and organic media campaigns efficiency and increase conversions.

That’s where YOU come in!

Who You are…

• An avid outdoor enthusiast: You thrive on being outdoors and your perfect job seamlessly merges work and play (think: hiking, biking, paddle boarding, camping, skiing, ski touring + more).
• Tech-savvy: You are a total digital powerhaus and can manage campaigns across available paid channels such as: Google Adwords, Facebook Business Manager, Instagram Ads, LinkedIn Ads, and programmatic advertising channels.
• Creative: You have the imagination to produce new ideas that keep the Gravity Haus brand moving forward.
• An excellent communicator: You have written and verbal communication skills to clearly deliver your ideas and directions to your Gravity Haus teammates.
• Analytical: You’re a total data nerd and can provide impeccably detailed reporting on campaigns to drive future marketing recommendations and decisions across all Gravity Haus brands.
• Impeccably organized: This position works with many departments and content types simultaneously. You must be able to effectively manage your time, projects and budgets properly - in a fast paced environment.
• A collaborator + a decision maker: You love collaborating with multiple managers and teams to develop plans, but are self-sufficient to execute and make game-time decisions about what ads are best or underperforming and adjust campaigns accordingly.
• In-tune with the mountain lifestyle: You know the outdoor industry lingo, brands and companies because, well, it’s woven into your everyday mountain lifestyle. While mountain living is not required for this position, it is an important piece that will be factored into our hiring decisions.
• You have an appreciation for and commitment to the outdoors, sustainability, and your own personal growth.

What You’ll Do…

• Develop and execute hotel focused ‘heads in beds’ campaigns.
• Develop and execute group sales campaigns for hotel stays.
• Develop and execute amenity, F&B and spa focused campaigns.
• Own the hotel communications journey from booking through stay to after stay drip.
• Manage all aspects of campaign configuration, launch, and ongoing optimization – including strategy, ad copywriting, data-based optimization, budget/billing management, and ad trafficking
• Work alongside property GMs and SVP Operations to manage and build marketing budgets at each locations.
• Build and foster 3rd party relationships for press coverage, influencer coverage and audit to ensure the 3rd party is legitimate with audience and reach prior to partnering
• Own and execute paid and organic hotel focused social media campaigns
• Own and execute paid and organic food + beverage outlet focused social media campaigns
• Own and execute paid and organic spa and amenity focused social media campaigns
• Own hotel guest focused Haus Quiver marketing campaigns.
• Create connection between paid ads and the CRM to deliver meaningful analytics and reporting
• Build detailed reports in Hubspot to showcase behaviors of leads generated by campaign
• Design and implement personalized lead journeys in the CRM based on their campaign conversion
• Identify optimization opportunities, including continuous A/B testing of emails, ad copy and landing pages
• Ensure campaigns are meeting clearly defined budget objectives for CPM, CPL and CAC
• Maintain knowledge of industry best practices and new technologies
• Be an Ambassador for Gravity Haus, sharing our mission and and vision to build our globally conscious community for the modern adventurers!
• Embrace the Gravity Haus core values of:
• Keep Growing!
• Bring Others Along!
• Create Powerful Moments!
• Be “All-In” + Go the Distance!
• Make it Better than You Found It!

Education and Experience…

• High School diploma or equivalent, college degree preferred
• 4+ years in a content-related marketing role
• Experience building and executing multi-channel marketing campaigns

Physical Requirements…

• Prolonged periods sitting at a desk and working on a computer.
• Regular travel to various properties and events to collect content for each location and brand. Current locations include: Vail, Breckenridge, Winter Park, Steamboat, Aspen, and Tahoe-Truckee.

What We Can Offer You…

• Incentive Programs:
  • Membership Referrals
  • Employee Referrals
• Gravity Haus “All-In Family” Membership! Live the Gravity Haus lifestyle to the fullest with unlimited access to all of Gravity Haus for the whole family which includes:
  • Hotel discounts!
  • Dryland Fitness Access!
  • Haus Quiver gear access (day of/space available)!
  • Access to an amazing lineup of Haus planned events and experiences!
  • Access to host and attend Gravity Haus Members-Only JoinMe events!
• Gravity Haus Team Member Discounts:
  • As a Member of the Gravity Haus Team you will receive 40% off the following:
  • Food & Non-alcoholic beverages (for you and one guest)
  • Dryland Spa discounts (space available),
  • Retail Discounts & “Shop The Haus”
• Discretionary Time Off
• Paid Personal Time Off
  • Sick Leave
  • Paid Parental Leave
• Insurance Plans:
  • Medical , Dental, Vision, Health Savings Account, Flexible Spending Account, Short-Term Disability, Long-Term Disability, Life Insurance, Supplemental Life Insurance, and more!
• 401K Retirement Savings Plan with Company Match
• Employee Assistance Program
• Complimentary Room Nights