Event Manager Job at Davidoff of Geneva USA Inc.
Description:
Under the direction of the Senior Brand Manager, the Event Manager will lead all planning of events, promotions and other activations to ensure a smooth and effective delivery of all B2C and B2B programs. The Event Manager will support brand strategy, budget planning and logistics working closely with internal employees and external partners.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:
- Help develop event experiences with the Marketing Team that align with brand and campaign strategy
- Lead all scheduling and logistics of event planning and execution, working in close alignment with Brand Activation Team, the Product Manager and external partners
- Research and source local partners needed locally and nationally to execute event experiences. Manage external vendors.
- Work closely with Customer Success Managers and Retailers to ensure event experiences are planned and executed seamlessly, aligned with the plan’s vision and goals
- Manage budget and invoicing, ensure budget goals are met
- Conduct post-event report and analysis, providing recommendations for shifts in current programming to improve and finesse, and to implement in future program plans
- Survey the market and report key findings back to the US Marketing Team to help shape future programs
- Work closely with Marketing team in campaign development and tools
- Must be a self-starter and manage time efficiently. Required to work well independently and along with others
- Market travel is required
- Bachelor's degree (B. A.) from four-year College or university desirable; 5-6 years related experience and/or training; or equivalent combination of education and experience.
- Previous Ambassador Retail marketing and digital experience, preferably from luxury retail.
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